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Expand your Business Through Ours: Advertise with the Collegian Today

Expand your Business Through Ours: Advertise with the Collegian Today. Why the Collegian?. Award-winning Over 89 years of excellence Effective way to reach the Gen-Y population. Who are Gen- Ys ?. Born from 1979-1997 (ages 12-30) America ’ s next dominant generation Big Spenders

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Expand your Business Through Ours: Advertise with the Collegian Today

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  1. Expand your Business Through Ours: Advertise with the Collegian Today

  2. Why the Collegian? • Award-winning • Over 89 years of excellence • Effective way to reach the Gen-Y population

  3. Who are Gen-Ys? • Born from 1979-1997 (ages 12-30) • America’s next dominant generation • Big Spenders • Raised as consumers • Very tech savvy

  4. Gen-Y’s Have Money to Spend • Students have jobs • Sizable monthly income • Parental support

  5. Fresno State’s Population • 19,109 undergraduate students (18-34) • 2,290 graduate students (25-54) • 584 post baccalaureate • 2,034 faculty and staff (25-54, 55+)1 Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011

  6. Reach a Diverse Market

  7. Print Edition • Prints three (3) times a week • The Collegian offers seven (7) different ad sizes

  8. Newsstand Locations 48distribution points on campus

  9. How Often do Gen-Y’s Read their College Newspaper? • Students read their campus newspaper. • Students pay attention to the ads. • Students devote time to reading their papers. Source: Refuel Media Marketing, January 2011

  10. Does The Collegian Really Affect Students? • Students love promotions, promo deals, and saving money • Advertising calls students to action

  11. THE COLLEGIAN ONLINE • Available 24/7 • Great way to reach Gen Y’s & Alumni • Nationally recognized for its excellence Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011

  12. Did You Know? • The Collegian Online receives 500,000 visitors yearly • It also receives 42,300 unique monthly visitors Google Analytics, 2011

  13. Award Winning • First place, Best Online Ad(California College Media Association) • Second place, Best B&W Advertisement(California College Media Association) • Second place, Best Color Advertisement(California College Media Association) • Third place, Best Group Promotion(California College Media Association) http://collegian.csufresno.edu/2009/03/04/the-collegian-picks-up-18-awards-at-conference/ (2012)

  14. Collegian Print Ads PRINT RATES National rate………………………$11.00 Open rate……………………………$9.00 Student rate………………………… $7.00 CONTACT BULK RATE LOCAL: NATIONAL: 40 col.” $8.40$10.40 80 col.” $8.20 $10.20 120 col.” $8.00 $9.00 160 col.” $7.80 $8.80 200 col.” $7.60 $8.60 240 col.” $7.40 $8.40 280 col.” $7.20 $8.20 300 col.” $7.00 $8.00

  15. Collegian Online Ads

  16. Collegian Mobile App Ads Weekly Monthly Semester • Tile square $100 $350 $900 • Premium Tile Square $150 $400 $990 • Banner $50 $175 • Push notifications $100 (5 per week)

  17. What is the most effective way to advertise? • Multiple Insertions • Color in ads • The bigger the better • Special Issues

  18. Be a Part of Our Student Choice • 15 categories • Winner will receive editorial

  19. Advertise With Us Today!

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