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Communication Evolution in the Information Age: Strategies and Impacts

Explore the changing landscape of communication tools and resources in the transition from market to information society. Investigate how technology-mediated learning and traditional media are adapting to new conditions, impacting capacity building. Delve into rural internet usage and newspaper editor influences on identities and capacities. Understand the role of communication strategies in fostering or inhibiting capacity building. Discover the nuances of communication networks, transactions, and social cohesion across diverse contexts. Align your projects with evidence-based insights and explore avenues for further research in rural strategies for an information society.

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Communication Evolution in the Information Age: Strategies and Impacts

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  1. Communications ThemeMid-Term Review David Bruce Mount Allison University dwbruce@mta.ca 506-364-2395 http://nre.concordia.ca

  2. Context for Communication • From Market to Information Society • New functions for communication • Web (networks - connections) • Oil (transactions – speed and distance) • Glue (social cohesion - identity) • Building capacity with communications • Market, bureaucratic, associative, communal • Understand different types of communication

  3. Projects and Questions (1) • Communication Tools and Resources • How are communication tools changing? • Technology-Mediated Learning • How can new tech-based communication tools and resources facilitate learning and networking? • Traditional Media • How are functions changing for traditional media? • How has access to traditional media changed?

  4. Projects and Questions (2) • Communication Strategies • How do new communication practices facilitate or inhibit capacity building under the new conditions? • Internet User Survey • How do rural people use the Internet? • How does it facilitate or inhibit capacities? • Newspaper Editor Survey • What identities are fostered or inhibited by editors? • Which identities facilitate or inhibit capacities?

  5. Evidence To Date: Context Matters • Web (networks) • More networks among people who are in Leading and High Capacity sites • Broadband lacking (but coming) • Traditional tools more useful in Lagging sites • Oil (transactions) • Local papers in Leading and High Capacity sites • Newsletters in Lagging and High Capacity sites • Glue (social cohesion and identity) • More events in Lagging and Low Capacity sites

  6. 22 sites 9 key topic areas Facilitated, on-line learning “chats” Participant assessments and evaluations Chat transcripts (17) and messages Insights Face-to-face remains important Critical mass needed Focus necessary Builds ‘weak ties’ Technology-Mediated Learning

  7. Further Research • Evaluating impacts • Communications and other NRE Themes • Rural strategies for an Information Society

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