Delivering Your Promise!. Workshop. Our Adventure. Embracing the Community Action Promise Assessing your agency’s perception & image III. It’s All About You ! IV. Delivering your promise V. Collective Wisdom. I. The Community Action Promise. Our Promise :.
III. It’s All About You!
IV. Delivering your promise
V. Collective Wisdom
Community Action changes people’s lives,
embodies the spirit of hope, improves communities,
and makes America a better place to live.
We care about the entire community and we are dedicated to helping people help themselves and each other.
Brand Name & Representation
Perceptions and Image
You need to walk in your client’s customer’s, associate’s and influencer’s shoes to understand how your brand measures up in their minds.
Associate passion and partnership are essential in delivering a Promise!
Employees disengage because they don’t buy into the organization’s priorities; they became dissatisfied and unproductive!
Many organizations with many promises?
When you think of a Promise, who comes to mind?
“Every human being is a brand, the way you socialize, who you know, what you say.”
“Basically you’re it, you are the whole thing. You are personally responsible for your own experience of the world.”
John Yokoyama, owner of Pike Place Fish in Seattle’s Pike Place Market
“We’re looking for people who take the business seriously, but not themselves. A sense of humor is a must. And we look for people who were raised on values like the golden rule….we’re a very forgiving company in terms of good honest mistakes, but we’re not at all forgiving about attitude and behavior and demeanor.”
-Colleen Barrett, President
How we make people feel
What we do.
Functional expertise is a requirement.
Emotional excellence makes the difference.
“You gain a huge advantage when people know your word is as good as gold. In today’s world, there seem to be fewer and fewer promises we can fully count on. And people really appreciate it when yours is one of them. You lose some tactical flexibility by keeping your word – but you earn a dividend as well.”─Tony Simons
Always make clients/customers, influencers and associates feel APPRECIATEDand CARED about when they have a problem or need help.
Make your organizations’ number one goal to have the HAPPIESTclients/customers, influencers and associatesnot to be the biggest or fastest growing.
When your organization begins to anticipate change,FOCUS ON KEEPING clients/customers, influencers and associates HAPPY FIRSTand the necessary business details second.
MEASURE, RECOGNIZE and REWARDyour associates who actually delight your clients and customers. Focus on how your associates make people feel and not whether they just answer the phone or do their daily job.
Treat others BETTER than they EXPECT to be TREATED!
We have had the pleasure of advising over 300 brands worldwide including corporations, societies, professional associations, institutions, countries, world-class professionals, celebrities and successful individuals who desire to optimize their perception, image and success by applying the BrandScience™ principles.
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All other trademarks, brands and brand names are the property of their respective owners and are used for illustrative purposes only. No sponsorship, association or affiliation with BrandStrategy, Inc. is intended or implied.