6 B2B Data Enrichment Strategies to Make Your Data More Valuable

1. 6 B2B data enrichment strategies to make your data more valuable

2. B2B data enrichment strategy keeps your database comprehensive, accurate and up to date with most recent information. 33% of customer and prospect data needs constant update, because data values change every single day. Source: Experian

3. Which are the top 6 B2B data enrichment strategies that keep data truly fresh?

4. Top 6 B2B Data Enrichment Strategies  Drive extensive Research  Select the right approach  Operationalize robust ASN (Append, Standardize, Normalize)  Verify strategically  Implement multi-way validation  Iterate and restart

5. Drive Extensive Research  Don’t rely on conventional data source Directories, authorized databases •  Discover unconventional data sources Reports and journals, Audio-videos, Financial statements •  Conduct in-depth contextual research Price, product, events, leads research etc. •

6. Select the Right Approach  Segmented enrichment Enrich only interest audience data •  Sequential enrichment Follow the regular sequence •  Categorical enrichment E.g. firmographics enrichment, technographics enrichment, • geographic enrichment etc.

7. Operationalize Robust ASN To maximize enrichment efficiency  Append must be linked to accuracy Connect ongoing research with append operations •  Standardize in real-time Have different data forms and formats •  Normalize by analyzing statistical metrics Have a dashboard for a single view •

8. Verify Strategically  Apply the best verification method Email, geo-location, social profile verification etc. •  Evolve authenticity parameters Access the most pertinent data •  Use combo-verification Automatic and Manual approaches •

9. Implement Multi-way Validation  Use rule-based methods  Drive human-led final validation Eliminate spam traps, malicious data, invalid domains, fake entries •  Implement artificial intelligence Use Macros and ML-workflows • Complement human expertise •

10. Iterate and Restart  Have an agile enrichment process documented  Check data quality at the end of Each phase • Every cycle •  Re-enrich to reach zero point for Missing values, incomplete, invalid and inconsistent data •

11. World’s leading hospitality data aggregator uses HabileData’s data enrichment solution to deliver 100% accurate B2B data Company Business Needs Solutions Impact  US-based data aggregator  Enrich 17M records per year  4 step ISO certified process:  15M records validated  Provides tailor-made aggregation solutions  12 hour delivery cycle  Check  2M+ records authenticated in real-time  Web Research  Flexible data enrichment strategies  Segment  1M records segmented  Audit and Review  Consistent 100% data accuracy achieved Read the full case study here..

12. Amplify your B2B data using a quality data enrichment solution. Have accurate, complete, relevant, recent and real-time data in your B2B database.

13. Understand and implement by connecting with our data enrichment team. www.habiledata.com info@habiledata.com