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How Personalization Can Make Your Gifts Even More Valuable - PowerPoint PPT Presentation

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How Personalization Can Make Your Gifts Even

More Valuable

Your ecommerce store doesn’t have to be a gift store to sell gift items to your customers. You

can just add a segment which sells the same products that you deal in, but with a different

marketing strategy. The things which can make a nice gift, makes it to this segment. You will be

amazed at how the value of these products can be increased just by adding a feature of

personalization to it. The value of products increases as soon as there is a touch of

personalization to it.

And how can you making this happen? Simply install a ​product customization tool to your online

store and tie up with good printing vendors to get these products printed while keeping the

products costs to a reasonable limit allowing you some profit margin.

Here are a few ways you can use personalization as a competitive advantage for your gift store.​.

Add Emotional Appeal To It

Most customers looking for gifting options for their loved ones don’t look at personalized

products as expensive, but precious. People connect it to their emotional sentiments. You need to

take care of this while offering gift options to your customers. Add an emotional value to the

personalized gifts. Include things that might strike a chord with their relationships, and add

pre-loaded templates with quotes and designs that they can relate to sensitively. Offer products

that instantly strike a resonance.

Strategic Promotional Activities

After a product is customized, it’s not just any other thing randomly picked up from one of the

websites and shipped to the receiver. The receiver is convinced that the sender has spent his time

over choosing and designing the product and hence it gains its gift value. Make your customers

realize it through your promotional mails and activities. Convince them that personalization is

the new ‘handmade’ of the internet era. If you can be successful with your advertising, your sales

are bound to go north!

Let Your Customers Add A Personal Message

Gift orders need to be a bit different from day to day orders. Let your customers add a letter or

card with personal message along with the gift. In the contemporary world of long distance

living, people will love the idea of sending a few sweet words with the gift. If your store can

manage it, you can add an option of fresh flowers to be sent with the gift. It will also help you

cross sell your gift items.

Offer Fixed Day Delivery

Gifts are more valuable when they are received on particular occasions. If someone wants their

gift to reach the receiver on their birthday, be it so. Provide the option of fixed day delivery to

your customers. You can charge an additional convenience fee for the same, and your customer

wouldn’t mind it.

Provide Separate Invoice Options

Nobody wants to send out a gift to someone with invoice. Take care of these minor things to

make your personalized gifting segment a success. Either you can send the invoice to another

address provided by the customer or send it as e-mail.

The central idea is to think as a customer and for the customer. What you would have liked if

you were a customer looking for gifting a personalized item to a loved one? Study customer

trends and figure out what your customers prefer more. Add similar items to your products list

and see how your sales increase to astounding levels!

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