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How Personalization Can Make Your Gifts Even
Your ecommerce store doesn’t have to be a gift store to sell gift items to your customers. You
can just add a segment which sells the same products that you deal in, but with a different
marketing strategy. The things which can make a nice gift, makes it to this segment. You will be
amazed at how the value of these products can be increased just by adding a feature of
personalization to it. The value of products increases as soon as there is a touch of
personalization to it.
And how can you making this happen? Simply install a product customization tool to your online
store and tie up with good printing vendors to get these products printed while keeping the
products costs to a reasonable limit allowing you some profit margin.
Here are a few ways you can use personalization as a competitive advantage for your gift store..
Add Emotional Appeal To It
Most customers looking for gifting options for their loved ones don’t look at personalized
products as expensive, but precious. People connect it to their emotional sentiments. You need to
take care of this while offering gift options to your customers. Add an emotional value to the
personalized gifts. Include things that might strike a chord with their relationships, and add
pre-loaded templates with quotes and designs that they can relate to sensitively. Offer products
that instantly strike a resonance.
Strategic Promotional Activities
After a product is customized, it’s not just any other thing randomly picked up from one of the
websites and shipped to the receiver. The receiver is convinced that the sender has spent his time
over choosing and designing the product and hence it gains its gift value. Make your customers
realize it through your promotional mails and activities. Convince them that personalization is
the new ‘handmade’ of the internet era. If you can be successful with your advertising, your sales
are bound to go north!
Let Your Customers Add A Personal Message
Gift orders need to be a bit different from day to day orders. Let your customers add a letter or
card with personal message along with the gift. In the contemporary world of long distance
living, people will love the idea of sending a few sweet words with the gift. If your store can
manage it, you can add an option of fresh flowers to be sent with the gift. It will also help you
cross sell your gift items.
Offer Fixed Day Delivery
Gifts are more valuable when they are received on particular occasions. If someone wants their
gift to reach the receiver on their birthday, be it so. Provide the option of fixed day delivery to
your customers. You can charge an additional convenience fee for the same, and your customer
wouldn’t mind it.
Provide Separate Invoice Options
Nobody wants to send out a gift to someone with invoice. Take care of these minor things to
make your personalized gifting segment a success. Either you can send the invoice to another
address provided by the customer or send it as e-mail.
The central idea is to think as a customer and for the customer. What you would have liked if
you were a customer looking for gifting a personalized item to a loved one? Study customer
trends and figure out what your customers prefer more. Add similar items to your products list
and see how your sales increase to astounding levels!
View Original Article at https://www.isnare.com/?aid=1960385&ca=Business