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Navigating Business in Germany: Cultural Insights & Etiquette Tips

Gain valuable insights into Germany's economic environment, key industries, and social dynamics to navigate business successfully. Explore GDP statistics, religious demographics, educational factors, social structure, language preferences, and renowned cultural dimensions like Hofstede's and Gesteland's, influencing business conduct in Germany. Acquaint yourself with essential business etiquette for meetings, trainings, and presentations in the German corporate landscape.

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Navigating Business in Germany: Cultural Insights & Etiquette Tips

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  1. Nicole Chau Emily Dynarski

  2. Economic Environment • Key Industries • Automotive, Iron, Steel, Chemical, Electronics, Food & Beverage, Healthcare, ICT, Machinery & Equipment, Nanotechnology, Renewable Energies & Resources, etc • GDP (2011) • $3.571 trillion U.S. • GDP (per capita) • $38,400

  3. Religion Protestant 34% Roman Catholic 34% Muslim 3.7% Unaffiliated or other 28.3% Education 4.5% of GDP 99% literacy 15- 24: 11% Social Environment • Population • 81,305,856 people (16th) • 0.97 males : 1 female • Age • 0-14: 13.2% • 15-64: 66.1% • 65+: 20.7% • Language • German ( > 95%)

  4. Hofstedes Dimensions Power Distance • Score 35 • Highly decentralized • Co-determination (1976) • Expertise leadership

  5. Hofstedes Dimensions Individualism • Score 67 • Parent-child • Self-actualization • Loyalty, duty & responsibility • Learning from your mistakes

  6. Hofstedes Dimensions Masculinity vs Femininity • Score 66 - Masculine • Performance • Schools • "Live in order to Work" • Self-esteem • Decisive & assertive managers • Status

  7. Hofstedes Dimensions Uncertainty Avoidance • Score 65 • Deductive approaches • Thinking, Presenting, Planning • Details

  8. Hofstedes Dimensions Long Term Orientation • Score 31 - Short Term • Traditions • Impatience • Truth

  9. Gesteland Dimensions Deal focus vs. Relationship focus • Deal focused • Knowing someone before is not necessary • Get down to business immediately • Contracts may be necessary

  10. Gesteland Dimensions Formal vs. Informal Cultures • Formal culture • Titles and protocol are important • Hierarchical structures in businesses • Shake everyone's hand when meeting and before leaving • Introduce yourself by your last name • Everything is done "by the book"

  11. Gesteland Dimensions Controlled (monochronic) vs. Fluid Time (polychronic) • Monochronic time • "Time is money" • Outlines and agendas in meetings • Meetings scheduled weeks in advance • Showing up late without an explanation is considered rude and thoughtless

  12. Gesteland Dimensions Expressive vs. Reserved Cultures • Reserved • Value order, privacy, and punctuality • At first can seem very unfriendly • Keep office doors closed • Must knock before entering an office

  13. Communication Style • Direct and participative communication and meeting style • One of the most direct in the world "be honest, even if it hurts" -Germany's Chancellor, Angela Merkel

  14. Real World Experience Business Etiquette https://www.youtube.com/watch?v=2WS-Ke0hOX8 • Meetings • Trainings • Presentations

  15. Thank you! Questions?

  16. Bibliography https://www.cia.gov/library/publications/the-world-factbook/geos/gm.html http://geert-hofstede.com/germany.html http://www.executiveplanet.com/index.php?title=Germany http://www.ediplomat.com/np/cultural_etiquette/ce_de.htm

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