Point and shoot SHOPPINGLaunchingPowaTagapplication Maria Kryszak 馬怡欣
Powatagis a shopping application of a newgeneration. • Itallows shoppers tobuy products by pointing their phone at adverts. • Camera captures a barcode-type logo which links to the advertiser's store. • App can also listen to radio and TV adverts and link to relevant stores. • Powatagcan be used on a range of products from groceries to clothes. WhatisPowaTag?
It has not beenreleasedyet, the British firm has already signed up 240 global brands from Adidas and Reebok, to Universal Music and the world’s second largest supermarket group, Carrefour. • The company raised £60million (100million US$)to develop and launch the service after showcasing the technology to investors in the USA. It was the single biggest investment in any start-up tech company in 2013. WhatisPowaTag?
Dan Wagner- POWA founder and CEO, a multi-millionaire on the back of past investments in a series of tech firms. The founder
The smartphone’s camera captures a barcode-type logo, called the PowaTag, which automatically links to the advertiser’s store and allows an instant purchase. • Powatag can also listen to radio and TV adverts and link to relevant stores using audio clues. • It makes its money by taking a small fee, typically 0.25 GBP(0.42 USD)or 0.1%of the price paid for the item, whichever is the greater. How doesitwork?
PowaTag has signed up 35 large charities who will be able to use the services free of charge. People will be able to donate to TV and radio appeals instantly without paying handling fees. • Shoppers can add multiple payment options to the app and use it to create a virtual shopping list. Features
In Great Britainshoppers have shown enormous enthusiasm for hi-tech shopping. • Spending on web shopping in this country is already the highest in the world at an annual average of £1,175 (2,000$)per head. • Dan Wagner said companies currently lose sales because consumers are simply unable to make a purchase when they see an ad. • PowaTagtechnology turns this impulse to buy into a sale. Willit be successful?
Wagner said: • “It's not normal for a British company to say that we'll be the best at something, not in technology. But we have built the first British true internet sensation. This is Britain’s first potential Google or Facebook.” • “We're going to beat the Americans at this. We're going to beat everyone at this.” Will it be successful?
http://www.powatag.com/ • http://www.dailymail.co.uk/sciencetech/article-2572985/Point-shoot-SHOPPING-Smartphone-camera-let-buy-products-snapping-window-displays-magazine-adverts.html • http://www.forbes.com/sites/karstenstrauss/2013/09/13/the-secret-technology-that-attracted-76-million-and-could-eat-amazons-lunch/ Source