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“There’s something happening here, what it is ain’t exactly clear.” - Quoted from John Hagel on Web2.0 PowerPoint Presentation
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“There’s something happening here, what it is ain’t exactly clear.” - Quoted from John Hagel on Web2.0 - PowerPoint PPT Presentation


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Maish Nichani pebbleRoad Studios maish@pebbleroad.com. “There’s something happening here, what it is ain’t exactly clear.” - Quoted from John Hagel on Web2.0. What are social tools?.

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slide1

Maish Nichani

pebbleRoad Studios

maish@pebbleroad.com

“There’s something happening here, what it is ain’t exactly clear.”

- Quoted from John Hagel on Web2.0

slide2

What are social tools?

  • Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.
  • [Wikipedia]
  • In short, it’s all about enabling interactions among people around shared content.
slide3

Social tools as a mindset

Social tools as a technology

  • Social endeavor, where users are…
  • Eager to express themselves in different ways…
  • And willing to participate in conversations…
  • All with the help of easy to use tools
  • Open APIs
  • AJAX
  • Tags
  • Web standards
slide5

Why now?

  • Technorati is now tracking over 50 Million Blogs.
  • The Blogosphere is over 100 times bigger than it was just 3 years ago.
  • Today, the blogosphere is doubling in size every 200 days, or about once every 6 and a half months.
  • About 175,000 new weblogs were created each day, which means that on average, there are more than 2 blogs created each second of each day.
  • Total posting volume of the blogosphere continues to rise, showing about 1.6 Million postings per day, or about 18.6 posts per second.
  • This is about double the volume of about a year ago.
slide7

So, why now?

Notion that some people have the answers and others don’t

  • Many people know pieces of answers and no one can know it all
slide8

Social tools - {CREATING}, FINDING, SHARING, COLLABORATING

  • Blogs - sharing/collaborating
  • Wikis (http://www.wikipedia.org) - sharing/collaborating
  • Del.icio.us (http://del.icio.us/) -finding/sharing bookmarks
  • Flickr (http://www.flickr.com) -finding/sharing photos
  • iTunes-finding/sharing music or podcasts
  • Digg (http://digg.com/) - finding/sharing news
  • OhmyNews | GlobalVoices
  • YouTube (http://www.youtube.com/) -finding/sharing videos
  • Writely (http://www.writely.com) -collaborative writing
  • Mashups (http://dccrimemaps.blogspot.com/) - Mashup
slide9

Jean Burgess

Ross Mayfield

slide10

Corporate blogging

  • Information sources
  • Communication tools
  • Project management
  • Competitive intelligence
  • Marketing
  • Knowledge management
  • Customer service
  • Replacing a company newsletter

Grassroots KM through blogging

slide11

The British Council’s wiki

  • Monthly meetings: agenda written up, discussed and followed up on a wiki page
  • Company information: all client details created and updated regularly on a ‘as-experienced’ basis
  • Bug reporter: all bugs in training courses identified and corrected and a record kept for others to use
  • Timetable manager: all changes to training dates, events, meetings updated and kept on a single wiki page
slide12

Raytheon’s social tags

  • Users submit URLs with a list of tags that best describes them
  • These user submitted URLs and tags appear on the search results page

“Our surveys show that the sites submitted via this process repeatedly rank as the result deemed “best” for the user’s query. It is the single best thing we’ve done.”

slide13

The glue -- RSS

  • RSS (Really Simple Syndication) is an XML format for sharing information on a real-time basis

RSS

RSS

Aggregator

RSS

RSS

slide14

Emerging Technologies Hype Cycle (Gartner)

Collective intelligence is an approach to producing intellectual content (such as code, documents, indexing and decisions) that results from individuals working together with no centralized authority. This is seen as a more cost-efficient way of producing content, metadata, software and certain services.

http://blogs.zdnet.com/Hinchcliffe/