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Advertising in Copenhagen. By: Elisabeth Duellman & hope horstmann DHA 3196 Design and Society in Copenhagen May Term 2009. Why Advertising?. Huge, money-making field in America Ads so prevalent in the U.S. wanted to see if it was the same in Denmark .

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Advertising in copenhagen
Advertising in Copenhagen

By: Elisabeth Duellman

& hope horstmann

DHA 3196

Design and Society in Copenhagen

May Term 2009


Why advertising
Why Advertising?

  • Huge, money-making field in America

  • Ads so prevalent in the U.S. wanted to see if it was the same in Denmark


Multiple differences
Multiple Differences

  • Billboards

  • Television Commercials

  • Political Advertisements

  • Ads & Public Transportation

  • Advertising types used

    in Copenhagen


Billboards
Billboards

  • Virtually NO billboards in Denmark

  • Danes would rather protect environment

  • Americans use billboards at every opportunity


Commercials
Commercials

  • Very few commercial breaks

  • Not as important to Danish culture as American culture, i.e. SuperBowl ads

  • Not as much television watching


Political advertisements
Political Advertisements

  • American Presidential Election 2008 vs. Denmark’s EU Parliment Election 2009



Ads public transportation
Ads & Public Transportation

  • Where most ads in Copenhagen are placed

  • More people in CPH using public transport than in America; 168 million people/year

  • Although most ads are seen in areas of public transport, it is still not as overwhelming as the U.S.


Copenhagen advertising
Copenhagen Advertising

  • Use of Scaffolding

    • Widely used

    • Not permanent and not damaging to buildings

    • Can be large and attention-grabbing


Copenhagen ads cont d
Copenhagen ads Cont’d

  • City Electrical Boxes

    • No restricting laws

    • Non-damaging

    • Highly prevalent all over CPH


Cph ads cont d
CPH Ads Cont’d

  • Standing Advertising Displays

    • Practical advertising solution

    • Simple in design yet innovative

    • Endless placement opportunities


Cph ads cont d1
CPh ads cont’d

  • Other non-traditional Advertising Structures

    • Fences

    • Poles

    • Pay toilets


Cph design advertisements
CPH Design & Advertisements

  • Extensive appreciation for design in Copenhagen. Reason for so many ad restrictions

  • Desire to preserve designed environments

  • Less advertising competition in CPH equals simpler ads, reflecting their love for simple and functional design. Not as much clutter to break through


What we can learn from each other
What we can learn from each other

  • From Copenhagen, America could learn to appreciate design for what it is, instead of covering everything up to make money

  • From America, Copenhagen could learn to expand their own advertising, and to push this substantial field to a whole new level