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McDonald‘s Case Study

International Management 2nd Semester 2013/2014. McDonald‘s Case Study.

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McDonald‘s Case Study

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  1. International Management 2nd Semester 2013/2014 McDonald‘s Case Study Ana Costa nº11484 Helena Suter nº1795 Marie-Hélène Couette nº1709 Margarida Gonçalves nº11571 Marisa Bento nº11471 Sandra Grünenfelder nº1662 Sara Semião nº 11403

  2. Today‘s Programme • McDonald’s Today • McDonald’s - Franchising • Challengesof Franchising • OpportunitiesandThreats • Alternative Solutions • Conclusion

  3. McDonald‘s Worldwide • Mission • Every Customer‘sFavoritePlace • ‘‘Plan toWin‘‘ • Values • Customer Experience • EthicalBusiness Operation • Back toCommunities

  4. McDonald’s Timeline in India

  5. What About Now ? • Restaurants : 310 • Employees : + 10 000 • Part of Revenue : 0,3% • Still locally owned Video

  6. McDonald‘s - Franchising What does franchising consist of?

  7. Definition • UsingFirm‘ssuccessfulBusiness Model: • Business Strategy; • Marketing Strategy; • OperationsStrategy; • Name; • Strategic Alliance Reach a common Goal

  8. Initial Franchise Fee • Buy a McDonald’s Franchise • Opening McDonald’s • McDonald’s offers a Location • Rigorous Training • Monthly Fees on Sales & flat Base Rent • Field Consultant

  9. McDonald‘s Franchising Strategies 1. Controlling theFranchisee 2. Uniformity andStandardization 3. Continuous Support 4. Creating the Brand 5. Two Master Franchisee in one Country

  10. Challengesof Franchising • Country Adaptation – Think global, act local • Fierce Competition • GDP Changes and Consequences Variations in Wages • Difficult Supply Chain Management in Third World Countries

  11. OpportunitiesandThreats

  12. Alternative Solutions

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