Targets • To touch the big retail companies • Système U • The one of the biggest retail companies in France: 1000 points of sales (hypemarkets, Supermarkets, groceries etc..) • Others • Including Auchan / Leclerc / etc… • They also are very big retail companies • Financial view. • 300 loans with average turnover 400 000 €
Management Sales Manager names a project manager who is seller Technical Manager has to give the means we need. Organisation, applications etc… The Project manager leads everything regarding what he is aiming. That is to say: Collecting information from the floor by customers, sellers technicians. He decides If we have to design new formats, new labels, new applications in order to ask to the comitee what he wants . He reports to the Sales manager the figures and progresses SM TM The project manager chooses his team with sellers and technicians in relation with the team leader who is leading the planing Seller To build his team Technician Un technicien x sellers 1 technician Web site to promote
Process Marketing Identification client Need a loan Customer Service Stock ? • Principle: • To launch a compaign managed by an external telemarketing company (ACTOS). It calls each point of sales to propose a free loan of TH2. • Action sale: • The sales rep of SATO France visit the supermarket, install the machine, show how the machine works and promots the machine explaining all the advantages the customer get. • Then: • After 5 days, the point of sales buy it or return it. Purchase department yes Purchase warehouse Stock Technical department To prepar and adapt application for the suitable machine warehouse Sending machine To receive the machine No for Super U? Load the suitable application yes To loan machine sales Non >5j sell ? Send back the machine Oui Customer Service To receive the order to buy
Report • Start: • the 2th of November • Potential: • 997 shops, 410 called (40%) • Loan recorded by Actos • 136 • Loan to shops • Sales • 0
et les dates courtes Application Simple and fast • To choose the option. • To scann the previous barcode. • To stick the new label. The Work • It collects the EAN13 and extracts datas, price • It calculates the discount price. • It prints the new barcode. • It convert the currencies.
The easy work To choose the option. To input previous price. To input the discount rate. To scan the product. To input how many labels to print. What does It calculates the discount price. It change the barcode according the discount. et les soldes