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INNOVATION PRINCIPLES AT

INNOVATION PRINCIPLES AT. 1. 2. 3. 4. AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY. DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR. CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME. DATA GETS EXCITING WHEN IT ’ s NOT INSIDE A SPREADSHEET. 1.

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INNOVATION PRINCIPLES AT

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  1. INNOVATION PRINCIPLES AT

  2. 1 2 3 4 AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

  3. 1 AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY

  4. YTSO http://youtu.be/P4lJTZinhe4

  5. Streetview Technology Google Art Project http://www.googleartproject.com/

  6. 3 Live Shop - Sweden http://youtu.be/ENSG_UDCwcU

  7. 2 DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOUR

  8. Black is the new black

  9. Green is the new fast

  10. Social Insights

  11. Product Insights

  12. The Google Crystal Ball?

  13. 3 CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME

  14. Chevy Camaro – Miss Evelyn http://youtu.be/TCaCNz0Vml8 VW Passat – Darth Vadar http://youtu.be/R55e-uHQna0

  15. 1,395,250 38,013,393

  16. The size of the screen doesn’t matter browsing in the bedroom? desktop tv news dinner lunch break morning commute mobile

  17. Super computers in everyone’s hands By the end of 2012 36% of Kiwis will have a Smartphone In 3 years mobile browsers will outnumber desktop browsers

  18. Mobile enables vast possibilities stronger local intent new interfaces 1 in 3 searches are local 1 in 4 Android searches are voice

  19. Mobile challenges us 3.8m texting related injuries in the UK each year 42% of US teens can send text messages with their phones still in their pockets

  20. Tesco Barcode Scanner http://youtu.be/Q6w-ktXcVvY

  21. 4 DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

  22. Mapping NetFlix movie rentals

  23. Aaron Koblin – Amsterdam Text Messages http://youtu.be/WKuSBbleYuE

  24. Aaron Koblin – Flight Data http://youtu.be/dPv8psZsvIU

  25. Fast, effective experimentation

  26. 1 2 3 4 AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET

  27. Google Translate Beatbox http://youtu.be/KtjYKMtGNRc

  28. Thank You

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