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Client Retention

Client Retention. Kevin Gregory, Principal Voluntary Employee Benefit Advisors. What we are going to cover. “ This business would be great if it weren’t for the customers” - Anonymous. Ask yourself . Client Retention Basics. Retention rate based on the number of insurance products owned.

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Client Retention

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  1. Client Retention Kevin Gregory, Principal Voluntary Employee Benefit Advisors

  2. What we are going to cover

  3. “This business would be great if it weren’t for the customers” - Anonymous

  4. Ask yourself

  5. Client Retention Basics Retention rate based on the number of insurance products owned. Source: Arthur Hughes, The Database Marketing Institute, Ltd.

  6. When Your Answer starts…

  7. You know you are of value…

  8. Independent Research Source: Eastbridge Consulting Group

  9. Voluntary Benefit Basics

  10. Enrollment Methods Source: Eastbridge Consulting Group

  11. Voluntary Benefits • Employee Interest in buying a product Source: Eastbridge Consulting Group

  12. Voluntary Benefits • Percent of Employers offering at least One Voluntary Product… Source: Eastbridge Consulting Group

  13. Product placement

  14. Pulling it together Medical insurance = app Accident insurance = app Life insurance = app Other benefits = app

  15. Keys to Client Retention

  16. Discussion • Questions: Kevin Gregory kgregory@veba1.com 216.269.3127 One American Center3100 West End AvenueSuite 905Nashville, Tennessee 37203

  17. About VEBA • VEBA conducts Core and Voluntary employee benefit enrollments for large, multi-life, multi-location organizations • VEBA uses on-line enrollment solutions alongside in-bound call center technology and research-based communications to conduct ‘High tech’ enrollments with a ‘High touch’ feel • VEBA consults on the design of voluntary benefit platforms to help companies enhance their overall benefits helping them recruit, attract and retain the best employees or members • VEBA has combined more than 75 years of insurance program design and voluntary employee benefit experience with research-based communications, on-line enrollment tools and advanced call center technology • VEBA provides a consistent enrollment experience throughout an entire organization and removes any perceived pressure to participate by eliminating face-to-face enrollment • VEBA provides a ‘High tech’ and ‘High touch’ experience to our clients. • VEBA is the future of core and voluntary employee benefit enrollment

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