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Client Retention

This presentation by Kevin Gregory, Principal at Voluntary Employee Benefit Advisors, highlights key strategies for improving client retention in the competitive insurance market. It challenges the common adage that "this business would be great if it weren’t for the customers," emphasizing the importance of understanding client needs. Discover how VEBA employs advanced enrollment methods, high-tech solutions, and strategic communications to enhance benefits offerings, recruit top talent, and maintain high retention rates across organizations. Join us to explore the future of employee benefit enrollment.

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Client Retention

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  1. Client Retention Kevin Gregory, Principal Voluntary Employee Benefit Advisors

  2. What we are going to cover

  3. “This business would be great if it weren’t for the customers” - Anonymous

  4. Ask yourself

  5. Client Retention Basics Retention rate based on the number of insurance products owned. Source: Arthur Hughes, The Database Marketing Institute, Ltd.

  6. When Your Answer starts…

  7. You know you are of value…

  8. Independent Research Source: Eastbridge Consulting Group

  9. Voluntary Benefit Basics

  10. Enrollment Methods Source: Eastbridge Consulting Group

  11. Voluntary Benefits • Employee Interest in buying a product Source: Eastbridge Consulting Group

  12. Voluntary Benefits • Percent of Employers offering at least One Voluntary Product… Source: Eastbridge Consulting Group

  13. Product placement

  14. Pulling it together Medical insurance = app Accident insurance = app Life insurance = app Other benefits = app

  15. Keys to Client Retention

  16. Discussion • Questions: Kevin Gregory kgregory@veba1.com 216.269.3127 One American Center3100 West End AvenueSuite 905Nashville, Tennessee 37203

  17. About VEBA • VEBA conducts Core and Voluntary employee benefit enrollments for large, multi-life, multi-location organizations • VEBA uses on-line enrollment solutions alongside in-bound call center technology and research-based communications to conduct ‘High tech’ enrollments with a ‘High touch’ feel • VEBA consults on the design of voluntary benefit platforms to help companies enhance their overall benefits helping them recruit, attract and retain the best employees or members • VEBA has combined more than 75 years of insurance program design and voluntary employee benefit experience with research-based communications, on-line enrollment tools and advanced call center technology • VEBA provides a consistent enrollment experience throughout an entire organization and removes any perceived pressure to participate by eliminating face-to-face enrollment • VEBA provides a ‘High tech’ and ‘High touch’ experience to our clients. • VEBA is the future of core and voluntary employee benefit enrollment

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