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Summary Slide

Summary Slide. Room Sales Differentiation Diagram – Group vs. Transient Transient Reservation Avenues Diagram – Reservation Avenues Market Segmentation Diagram – Market Segments Internet Exercise. Figure 3-1. Room Sales Differentiation. Group Rooms Transient Rooms

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Summary Slide

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  1. Summary Slide • Room Sales Differentiation • Diagram–Group vs. Transient • Transient Reservation Avenues • Diagram–Reservation Avenues • Market Segmentation • Diagram–Market Segments • Internet Exercise Figure 3-1

  2. Room Sales Differentiation • Group Rooms • Transient Rooms • What is the relationship between group and transient rooms? • What is a booking cycle? Figure 3-2

  3. Group vs. Transient This illustration shows how a hotel might incorporate both group and transient rooms in order to sell every room. Figure 3-3

  4. Transient Reservation Avenues • Global Distribution System (GDS) • Central Reservation System (CRS) • Direct Contact • Travel Agent or Mgmt. Co. • Guest • How has the Internet affected reservation avenues? Figure 3-4

  5. Transient Reservation Avenues Transient Guest Travel Mgmt. Co. or Travel Agent CRS Via Phone or Fax Via Internet GDS Hotel Figure 3-5

  6. Market Segmentation • Group Market Segments • Corporate • Association • Other • Transient Market Segments • Business • Pleasure • What factors affect the hotel choices of the transient guest? Figure 3-6

  7. Market Segments Figure 3-7

  8. Rate Comparison Internet Exercise • As we know, there are many reservation avenues to a hotel. The Internet is becoming a widely used avenue. • Using the sites listed on the next slide, check the availability of any hotel for a specific date and answer the following: • Do all travel sites offer the same rates for the hotel? • Why would these rates differ? • Do incentives/special offers come into play? Figure 3-8

  9. World Wide Web Travel Sites http://www.hoteltravelnetwork.com http://www.11thhourvacations.com http://www.travelguys.net http://www.hotelreservation.com http://www.hoteldiscount.com http://www.travelscape.com http://www.hotel-accommodations.com http://www.hotelbook.com http://www.travelhero.com http://www.hotelreservations.org http://www.quikbook.com http://www.travelocity.com http://www.expedia.com http://www.priceline.com http://www.travelnow.com/usa/?cid=3462 http://www.travelweb.com http://www.sundaynews.com http://www.usahotelguide.com http://www.funtastiktravel.com/AmericaHotels.html http://dir.travelzoo.com/Lodging.asp?intCategory=21 http://www.skyauction.com http://www.lodging.com http://www.traveleader.com Figure 3-9

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