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Member Card Expansion: Boost Revenue & Sponsor Opportunities

Enhance station revenue with a Member Card program offering added value to underwriters, creating more opportunities for sponsorship offers. Benefit from increased sponsor visibility through on-air, web, and newsletter promotions. Exemplify success like KPLU with $131,000 additional revenue from 2 leading sponsors and 20 monthly benefit sales.

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Member Card Expansion: Boost Revenue & Sponsor Opportunities

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  1. Member Card – New Revenue • Already exists at many stations • Integrate with underwriting • Additional station revenue • More value for an underwriter • Give salespeople more opportunity

  2. Card Sponsor Offer on card Underwriting schedule On-air promotion E-newsletter promotion Web ad and promotion Benefit of the Month Offer on website Underwriting schedule On-air promotion E-newsletter promotion Web ad and promotion Sponsorship Options

  3. KPLU Results • 2 presenting sponsors • 20 of 22 benefits of the month sold • $131,000 in incremental revenue

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