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Oberthur Card Systems EMV issuance recommendation. 2005 Frost & Sullivan World Banking Smart Card Market study:. Oberthur Card Systems “managed to surpass all competition and capture the number one spot in the banking and loyalty market”. Oberthur – #1 in the Banking Market.

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oberthur 1 in the banking market

2005 Frost & Sullivan World Banking Smart Card Market study:

Oberthur Card Systems “managed to surpass all competition and capture the number one spot in the banking and loyalty market”

Oberthur – #1 in the Banking Market
  • The world’s leading provider of payment cards for banks:
    • More than 5,000 financial banking institutions supplied in 20 years
  • N°1 supplier of Visa and MasterCard stripe and smart cards:
    • More than 150 EMV pilots on all 5 continents
    • Over 150 millions EMV cards issued and personalized
  • Recognized worldwide leader of smart card personalization:
slide5

How can we help you with EMV Migration?

  • Product Range
  • Added Value application
  • EMV-in-a-Box / PersonIC
slide6

Product Range

“The widest product offer”

value added services
Value Added Services
  • Personalisation
  • Specific fulfilment including packaging
  • Specific card designs
  • Plastic and electronic innovations
  • Consulting
  • Development
slide11

Innovation Opportunities

  • Innovation through Plastic design (transparent, translucent, coloured core, inks, shapes)
  • Innovation through convergence (Sky/Barclaycard EMV/loyalty, M-Banking, E-Commerce)
  • Innovation through one to one card image card personalisation
  • Innovation through new form factors
continuing product evolution
Continuing Product Evolution

Token

Authentication

Self

perso

Encrypted PIN

1408 Bit Key

1152 Bit Key

Contactless

PIN@ POS

CDA

DDA

faster; bigger; more secure; more content; more applications

2003

2004

2005

2006

2007

2008

2009

2010

Product Release

Product Release

Product Release

slide13

Loyalty card market segmentation

LoyaltyAs Unique Applic

Loyalty InClosed Environment

Loyalty InOpen Environment

Loyalty, Closed E-Purse, Access

Loyalty, OpenE-Purse, Access

POS Single Retailer

POS Multi Sector

Open Payment

E-commerce

Transport

Campus ID

Corp ID

City-Town

Transport

Mag-S

Mem

CPU based

Multi application cards

slide14

Are these your concerns?

  • What to do? Where to start?
  • Component? Memory size?
  • Native or open-platform
  • Visa, MasterCard, AMEX or JCB…
  • Platinum, Black, Blue, Classic, etc…
  • Contactless…
  • Loyalty, multi-application?…
  • Dual Interface …
  • Which Perso model?
  • Outsourcing or In-house perso
  • Facilities utilization? Investment?
  • Project Management?
slide15

EMV in a box

Program Management, Consultancy, Training, Tools

PERSONIC Instant

PERSONIC

In-House

PERSONIC

Signature

PERSONIC

EMV Support for

Third Party and

In-house Bureaux

Oberthur Existing

Bureau Network

Instant Issuance

PRODUCT SUPPORT

PRODUCT SUPPORT

SERVICE

Oberthur CPS Toolkit

PersonIC

The complete portfolio

slide16

PersonIC

The complete portfolio

EMV in a box

PERSONIC

Signature

PERSONIC

Oberthur Existing

Bureau Network

SERVICE

Oberthur CPS Toolkit

slide17

PersonICSignature

Oberthur Existing Bureau Network

PERSONIC

Signature

  • Uses the globally available CPS tool suite for card personalization
  • Provides disaster recovery – instant card personalization from any backup bureau within the Oberthur network
  • Available in Oberthur bureau from “Very Light Footprint” through to large personalization bureau for mature markets
  • Core service offer including file receipt, data processing, card and carrier personalization, matching, packing and despatch to cardholder.
  • Provision of additional services to enhance the cardholder experience.
slide18

PersonICSignature

PERSONIC

Signature

Oberthur Existing Bureau Network

Disaster Recovery

Dynamic Ultralabelling

Additional

services

Additional

Material; Readers etc

Online PIN Management

Innovative

Packaging

Artista

Intelligent

Insertion

Batch Merging

Hand Packing

Stock Mgmt

Carrier

Perso

File Receipt

Reporting

Matching

Despatch

Customer

OCS Bureau

Card Perso

Packing

Fulfilment

Core services

SMS text Despatch

Notification

Online Card Tracker

Dynamic Messaging

Remote

Profile

Development

E-mail

Despatch

Notification

Colour Duplex Printing

Additional

services

slide19

PersonIC

EMV-in-a-Box and more

EMV in a Box

“12 weeks to migration”

slide20

EMV-in-a-Box / PersonIC

What is it?

  • A complete solution containing consultancy, training, project management, technical support and expertise gained from hundreds of EMV migrations
  • A marketing tool to define and improve customer segmentation from VIP’s through to everyday cardholders
  • A programme enabling EMV card set-up for deployment within 12 weeks from project initiation
  • A common toolkit to build customer card profiles on any Oberthur EMV product once, to be used everywhere including:-
    • Desktop PC for test cards
    • The Oberthur global bureau network
    • 3rd party and in-house bureaux
    • In-branch Oberthur instant card issuance installations
slide21

EMV in a box

PersonIC

The complete portfolio

  • Phase 1: Project Definition
    • Output: Project plan, Training plan
  • Phase 2: Design and Specification
    • Output: All profiles, products and application set up, Test cards
  • Phase 3: Artwork and Plastic Production
    • Output: Card proofs, optional plastic proofing, embedded cards
  • Phase 4: Key management
    • Output: Receipt, generation and input of keys. Certificate generation and storage
  • Phase 5: Pre-personalisation and Personalisation
    • Output: Software set-up, data preparation, input file management, fulfilment
  • Phase 6: Testing and validation
    • Output: Test cards (live and test keys)

PERSONIC

phase 1 project definition

PersonIC

EMV in a box

Phase 1 – Project Definition

Phase 1 – Project Definition and Set-up

Phase 2 - Design & Specification

Phase 3 – Artwork and Plastic Production

Phase 4 - Key Management

Phase 5 - Pre-perso & Personalization

Phase 6 - Testing & Validation

Week

0

1

3

5

2

4

6

7

8

12

9

10

11

phase 2 design and specification

PersonIC

EMV in a box

Phase 2 – Design and Specification
  • Training and understanding of “what is a card profile?”
  • Cardholder segmentation
    • Define with marketing teams how they want to build a card for each market segment
  • Using the Banking Card Configurator
    • Set up Card Profiles for each segment
    • Application and card selection
    • Manage the application features and parameters
    • Automated EMV compatibility checking
    • Interfaces directly with Oberthur CPS personalisation system
    • Test cards immediately available
  • Preparation for launch
    • Stock and fulfilment requirements

“EMV made simple – a marketing tool with a technical engine”

slide24

PersonIC

EMV in a box

Phase 3 – Artwork/Card manufacture

  • Full design artwork consultancy
  • Artwork electronic upload
  • Scheme certification
  • Plastic proofing (optional)
  • Innovative designs using new materials and advanced print technology
  • Cards manufactured and embedded as fast as possible

“Strive to differentiate through design and card innovation”

slide25

PersonIC

EMV in a box

Phase 4 – Key management

  • Key management handled smoothly
  • Oberthur manages the complete integration of test and live keys and the upload to the local personalization systems

“Our trained local technical support will implement all key requirements safely and securely without complicating the issue”

slide26

PersonIC

EMV in a box

Phase 5 – Pre-perso and Personalisation

  • Pre-personalisation set up for card profiles, including key management and development file structures
  • Mapping of requirements to target bureau
    • CPS within Oberthur bureau
    • CPS in third party or in-house banking bureau
    • Output to alternative in-house solutions (SCPM, CIM, NBS etc)
  • Data preparation in target bureau
  • Fulfilment requirements set-up
  • Input / Output file management
slide27

PersonIC

EMV in a box

Phase 6 – Test and Validation

  • Final pre-launch test card using test keys
  • Scheme certification
  • Full pre-launch live card using actual plastic, live keys and fulfilment through target bureau
  • Card validation
  • Final customer approval for go-live.
slide28

PersonIC

The complete portfolio

EMV in a box

PERSONIC

In-House

PERSONIC

EMV Support for

Third Party and

In-house Bureaux

PRODUCT SUPPORT

Oberthur CPS Toolkit

slide29

PersonICIn-House

PERSONIC In-House

EMV Support for Third Party and In-House Bureaux

  • EMV migration solutions based on card personalization through non-Oberthur bureau
  • For in-house personalisation and partner third party bureaux, Oberthur can provide a fully integrated standalone CPS solution
    • Hardware, software and full testing of system installed at the target site.
    • Hardware and licenses based on the number of cards personalised per year
    • Regular product upgrades in line with product upgrades.
    • Yearly maintenance
    • All Oberthur smartcard platforms are supported and maintained
  • Support for third party personalisation systems such as SCPM, CIM, NBS etc are available from Oberthur
slide30

PersonICIn-House

PERSONIC In-House

Product Line

  • PersonIC In-House Lite
    • Low cost solution for up to 350k cards per year
    • Uses desktop embossing equipment
    • Suitable for EMV trials
  • PersonIC In-House 2
    • Suitable for servicing 2 high volume personalization machines and up to 2 million cards per year
  • PersonIC In-House 4
    • Suitable for servicing 4 high volume personalization machines and up to 4 million cards per year
slide31

PersonIC

The complete portfolio

EMV in a box

PERSONIC Instant

PERSONIC

Instant Issuance

PRODUCT SUPPORT

Oberthur CPS Toolkit

slide32

PersonICInstant

PERSONIC Instant

Instant Issuance

  • Face to face card personalization solution
  • Installation of PersonIC with personalization hardware in branch
  • Interface to bank network for card detail download/upload
  • Full EMV chip personalization performed securely
  • Optional customer PIN selection
  • On-site maintenance and support for instant issuance network
slide33

Recommendation for EMV issuers

Outbound Outsourcing & training, consultancy

Native & Java

Native > Java

In-house perso or outsourcing?

Native or Java

In-house perso establishing

In country/outbound Out sourcing

Localized applets & application

Now, mid 2007

End 2008

End 2007

Mid 2008

slide34

Recommendation to issuers

  • Complete EMV Certified back-end and card acquiring system
  • Standardized your project team with EMV migration and issuance process!
  • Multi-application may slow down your EMV migration!
  • Having clear roadmap for personalization (balance between out-sourcing and In-house perso). Bank is not a perso company.
  • Select strategic partners for cards business. Don’t fragment your demand!
slide35
Thank You !!!

Ngô Việt Khôi – Country Manager

Oberthur Cards Systems Vietnam

E-mail: n.khoi@oberthurcs.com

Mobile: +84 91322 5486