Referral Marketing Jody Murphy, The Referral Coach Expect Referrals www.ExpectReferrals.com Session 1: Marketing & Sales Integration The Top Three Things You Need To Know About Referral Marketing: #1: The No. 1 reason referral programs work is because people trust their friends more than your advertising. #2: How you treat your customers is vital to the success of your referral program. #3: Turn referrals into sales. Following up is the key to converting referrals to profit. Interested in this topic? Please Visit us in the Service Provider Exhibition Hall during break.