Tire Stores Provide Mobile Tire Coupons and More - PowerPoint PPT Presentation

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Tire Stores Provide Mobile Tire Coupons and More

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  1. Brought to You By: Belle Tire Tire Stores Provide Mobile Tire Coupons and More

  2. Belle Tire Builds Super Fans Many discount tire stores advertise in local papers and use other traditional methods providing paper tire coupons to customers. These days, to improve overall consumer experiences and capitalize on the ease of use via mobile phone technology for consumers, tire stores offer mobile tire coupons to customers. Also, loyalty programs to reward the most loyal consumers help build "Super Fans."

  3. Customer Service = Loyalty Building loyalty is important in any business. When it comes to buying tires, tire stores are faced with the fact that the average consumer doesn’t really want to buy tires and it is very low frequency purchase for many car owners. Even so, a tire store wants customers to come back and become fans of the business vs. becoming fans of the competition. Providing the best customer service is really the main way to accomplish this strong relationship with all customers to keep them coming back but there are many ways to incentivize consumers to choose your business over competitors.

  4. Recent Research Findings on Mobile Coupons According to Yankee Group, research and analysis shows that 73 percent of consumers want to receive a mobile coupon. In addition, the number of mobile coupons redeemed in the United States is set to increase more than tenfold in 2010, followed by triple-digit increases in both 2011 and 2012.

  5. Tire Stores Go Mobile Tire stores running mobile campaigns to beef up a mobile database can easily build loyalty programs to reward most loyal consumers. A more mainstream tire retailer, providing solid credibility by building a mobile user database of consumers who opt in knows the importance to build loyalty and fans. These fans of the business have chosen to be a part of the club and many times will choose to return to the business and possibly share the message with friends, family and other consumers looking for tires and auto care services.

  6. Customers Opt In To Loyalty Advantage Programs • According information shared on a recent Mobile Marketer • webinar, Belle Tire a major tire retailer saw a 55 percent opt-in • rate for its Mobile Advantage club after offering consumers $20 off • its products for participating. Moreover, 55% who heard radio • spots and were offered a $20 coupon opted to receive the • coupon. • The tire store ran another mobile campaign to beef up its mobile • database and identify an ROI on traditional advertising including • TV and radio and tagged existing TV and radio spots with mobile • calls-to-action. The company has built a tire advantage loyalty • program to reward its most loyal consumers. • Consumers were asked to text a short keyword to short code • such as text TIRES to 1234. Those who texted in received a $20 • off coupon for their next purchase at this tire store. Participants • were then invited to join the Belle Tire Advantage program, • and 77 percent opted into the club. By giving consumers a $20 • bill, it incentivizes consumers to choose this tire store instead of • one of their competitors

  7. Mobile Surveys, Reminders, and Rewards to Super Fans Tire stores and businesses are looking for new ways to more effectively reach their target audience to drive more traffic to their stores. • With the convenience of mobile surveys, reaching consumers when they're in the moment - online or on the go is important. • Consumers who opt in can have reminders sent to a mobile phone so they never forget an oil change or tire rotation. • Mobile loyalty and rewards services expand on their existing loyalty program to make it easier for their customers to get offers.

  8. Customers Opt In To Loyalty Advantage Programs The time is here for mobile tire coupons to be integrated into a tire stores marketing plan.  The efficiency is pretty straight forward and consumers are waiting for their tire coupons to be sent to their mobile phones. Give them what they want and what they deserve; the best price possible and an overall best customer service and value that your customers can't beat. “We want to reward people that continuously work hard,” said Don Barnes III. “Especially because they’ve been continuously part of the database and advantage club. “Text has been working very successfully with Belle Tire,” he said. “It’s the ease of use and they don’t have to sit on their computer and it’s been very easy to redeem.”

  9. About Belle Tire People have trusted Belle Tire for the best value since 1922. Because at Belle Tire we challenge ourselves every day to make sure that you always get the lowest tire price, period. Prove it to yourself. Take the Belle Tire Price Challenge. Challenge us online, over the phone or even challenge us right in the store. Come in to any Belle Tire, and we’ll check other stores’ prices with you, right at the counter, and prove to you that Belle Tire has the lowest tire prices, PERIOD! Plus, at Belle Tire, you’ll always get out the door with more value, services and protection with every tire installation than the competition can offer, at any price! For the Lowest Tire Price, Period and great low prices on Custom Wheels, Alignments, Brakes, Batteries, Oil and Lube, Shocks & Struts, Windshield Repair and Replacement, and more. Visit http://www.belletire.com and also join our online communities: BELLE TIRE CARES BLOGFACEBOOKTWITTER