What is Networking? Networking is about finding ways to have meaningful conversations and add value to someone’s life by connecting with them.
Where do I Network? INFORMAL Everywhere you go – walking dog, picking up dry cleaning, wherever you can say hello to people FORMAL • Networking Organizations • BNI – Business Networking International • National Women Business Owners • Toastmasters
Where do I Network? ONLINE • Yahoo groups • Meet up Groups • Linkedin • Facebook EVENTS • Social • charity events • sportingevents
Gain visibility in the community • Attend networking events • Taking/giving classes • Writing articles • Hosting open houses • Always carry business cards and find where to post signs, business, cards, materials • Volunteer in community • Media interviews
Ask For referrals Encourage word of mouth referrals with personal connections.
What Do I Do at These Events? Don’t stand in corner and eat!!! Finding ways to reach out! Networking like dating – if you go to an event and it doesn’t work, don’t go back. Focus on giving not on getting
Top Ten Tips for Successful Networking • Relax, be yourself, smile. Take a breath. • Focus on giving not on getting. (don’t just get their card) • Connect • Be open • Say hello to people • Offer something (an article related to their interest) • Give them something (name of hair stylist) • Add them to you newsletter list • Get their card. Write a note on the back • Email them next day
How to Expand Network Complete the EXPAND YOUR NETWORK WORKSHEET
Principles of Target Marketing Specialization/target marketing reduces your competition • Choose at least 3 of them (with at least one being VERY LARGE) • Suggest 2 major markets and 3 minor markets to start
WHAT IS A GOOD TARGET MARKET? • People who are aware that they have a problem or challenge health-wise. • They’re will and able to pay to solve that problem. • They’re easy to reach. • It makes you happy to serve this group.
Types of Target Markets • High stress occupations such as military, sales, etc. • Pregnancy • Athletes (gymnasts, cyclists, triathletes, runners) • Self improvement people • Pre/post recovery • Senior citizens • Specific health concerns (i.e. diabetes, insulin resistance, cancer, fibromyalgia, high blood pressure) • Wellness providers
Identify Your Target Market(s) Complete the TARGET MARKET ANALYSIS WORKSHEET