slide1 l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
ad stretagy PowerPoint Presentation
Download Presentation
ad stretagy

Loading in 2 Seconds...

play fullscreen
1 / 15

ad stretagy - PowerPoint PPT Presentation


  • 470 Views
  • Uploaded on

ad stretagy

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'ad stretagy' - guest3906


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

市场营销——促销策略

广告宣传策略

授课教师:向艳智

授课班级:会计071

www.themegallery.com

slide3

本节课的任务

小李毕业后,在大良绿田路开了一家时装店(女装),由于该路段较繁华,生意还算可以。“五一”节就要到了,小李想做个广告策划,以提高销售量。该怎么做呢?

slide4
广告的类型

广告1

商品广告

按广告内容分

企业广告

广告2

公益广告

广告3

www.themegallery.com

slide5

电视广告

报纸广告

交通广告

焦点广告

户外广告

广播广告

杂志广告

网络广告

四大传统

广告媒体

媒体

www.themegallery.com

slide6
正确选择广告媒体要考虑的影响因素

企业或产品的特性

正确选择广告媒体要考虑的影响因素

媒体的传播范围

媒体的费用

媒体的影响力

消费者接触媒体的习惯

www.themegallery.com

slide7

本节课的任务

小李毕业后,在大良绿田路开了一家时装店(女装),由于该路段较繁华,生意还算可以。“五一”节就要到了,小李想做个广告策划,以提高销售量。该怎么做呢?

  • 策划关键点:
  • 确定广告目标
  • 选择适宜的广告媒体
  • 进行广告设计
slide8

脑力激荡

广告策划

现 场 DIY

slide9
谁是今天的NO.1 ?

www.themegallery.com

slide15

Thank you !

www.themegallery.com