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Logo Designing - The Life Blood of a Business - PowerPoint PPT Presentation


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This slideshow introduces the importance of getting a logo designed and having a corporate identity for a business. It unveils the qualities of a good logo and further details the logo designing process.

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Presentation Transcript
slide2

Logo Design is never just shooting in the dark

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide3

Why You Need Logo Design

“We live in a Branded World”

Identifies your company

Makes your company a BRAND

Consumers purchase products based on brand reputation

Logo designs are used to boost up your business

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide4

Why A Professional Logo is Valuable

Logos for Professionalism

When you are competing in a global market, a professional image is essential

Logos as Identification

Images on crates and boxes helped differentiate between mass-produced goods

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide5

Why A Professional Logo is Valuable

Logos for Brand Identity

BRAND IDENTITY !

With a professional logo, you can build a brand and go beyond simple advertising. You can use viral marketing with related products that promote your brand as a lifestyle.

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide6

Logo should be a blend of Simplicity & Symbolism

People will not spend hours analyzing a design to look for hidden meanings and symbols

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide7

Logo Design For Your Business

Logo is to be recognized and remembered

A logo is composed of two important things

Distinctiveness

Simplicity

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide8

Symbolism in Logos

Logo speaks

Shapes, lines and color of your logo say something about you

The design helps convey to others

what your company does

what you stand for

what you provide

why people should choose you

Don't go overboard with incorporating symbolism in logo

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide9

Qualities of Good Logo

Simple

Meaningful

Leave a lasting impression

Stand the test of time

A symbol representing the company

Professional and eye-catching

Must look different from competitors

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide10

LOGO

Integrity

Honesty

Loyalty

Determination

Strength

Completeness

Dependability

Innovation

What Does Your Logo Say About You

A logo should portray

corporate image of integrity

honesty

loyalty

determination

strength

completeness

Dependability

Innovation

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide11

Why Hire A Professional?

Hire professional designers who are trained in making logo designs

Save your time and effort

Getting Ahead of the Competition

Uniqueness and Customization

Hire Me

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide12

Register Your Logo

Get your logo design registered so that no one can use your logo design for his own purpose and benefit.

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide13

The Logo Designing

Process of

SYNAPSE Logo Designers

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide14

Logo Designing Process

1. Client Interaction

2. Understanding Client Requirement

3. Research

4. Sketching & Conceptualizing

5. Reflection

6. Crystallization

7. Presentation

8. Finishing Touch

9. Delivery

Logo

Designing

Process

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide15

1. Client Interaction

Initial accumulation of information from the client is the most important step

Face to face interview

Questionnaire

Know about Company Background

Ask for References to draw inspirations from

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide16

2. Understand Client Requirements

Look for Keywords

Draw Mental Picture

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide17

3. Research

Get to know the client business

Get a feel of the industry

Research the competition too

Go through logo galleries or books for inspiration

Keep eyes open for new ideas, be aware

Study the logos of similar businesses

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide18

4. Mind Mapping – Sketching & Conceptualizing

Use the napkin approach

Do not grab the mouse unless you know what you want clearly

Make a list of words that pop up in your mind based on your understanding; this would start creating images in your mind

Remember its not only the graphic but the meaning conveyed through the graphic image that matter more.

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide19

5. Reflection

Take a break to refresh your creativity

Rest and get back to it with enthusiasm

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide20

6. Crystallize Your Idea

Let your ideas take shape digitally

Play around with fonts and colors

Make sure the logo looks good in color as well as without them

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide21

7. Presentation

Take Client Feedback

Build trust and create further understanding

Implement the changes suggested

Let the client choose

Feedback

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide22

8. Finishing Touch

Give the finishing touch

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide23

9. Delivering

Deliver the files

&

Celebrate Your Success

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide24

SynapseIndia

Who are We?

A web design and development company based in India

We have team of experienced graphic designers

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide25

Why SynapseIndia?

Have the ability to

understand your unique needs

&

create a customized logo

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide26

Why SynapseIndia?

We are updated with

latest tools

&

technologies

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide27

Why SynapseIndia?

We have knowledge of

corporate marketing

&

branding

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide28

SynapseIndia

We create the entire concept, not just the logo

Customers can relate to it

&

identify it

Our logos are very effective and bring instant credibility

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide29

SynapseIndia – Strategic Alliances

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide30

SynapseIndia's Portfolio

(Logo Designing)‏

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide31

SynapseIndia's Portfolio

(Logo Designing)‏

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA

slide32

SynapseIndia - Contact Us

SynapseIndiaF 18, Sector 11Noida 201 301, INDIA

BranchSDF B-6, NSEZ,Noida-201305

Website - www.synapseindia.com

Email - info@synapse.co.in

Tel - 91 120 433 0500

SynapseIndia, F-18, Sector-11, Noida, U.P., INDIA