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DIGITAL MARKETING

Digital marketing encompasses a wide array of strategies and techniques used to promote products and services through digital channels. This field has evolved significantly with the rise of the internet and mobile technology, allowing businesses to engage with consumers in innovative ways.

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DIGITAL MARKETING

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  1. WHAT SI DIGITAL MARKETING ? • Digital marketing refers to the use of various online platforms and digital technologies to promote and sell products or services. It encompasses a wide range of strategies and tools that leverage the internet and digital media, including websites, social media, email, mobile apps, and search engines.

  2. WHAT IS SEARCH ENGINE OPTIMIZATION ? • SEO, or Search Engine Optimization, is the process of enhancing a website's visibility in search engine results pages (SERPs) to attract more organic (non-paid) traffic. The primary goal of SEO is to ensure that a website ranks higher for relevant search queries, thereby increasing the likelihood of attracting visitors who are searching for specific products or services.

  3. TYPES OF SEO • White Hat Seo • Black Hat Seo • Grey Hat Seo

  4. WHAT IS WHITE HAT SEO ? • White hat SEO refers to ethical search engine optimization practices that comply with the guidelines set by major search engines like Google. These techniques are designed to improve a website's visibility and ranking in search results while providing value to users, rather than attempting to manipulate search engine algorithms through deceptive methods.

  5. WHATS IS BLACK HAT SEO ? • White hat SEO refers to ethical search engine optimization practices that comply with the guidelines set by major search engines like Google. These techniques are designed to improve a website's visibility and ranking in search results while providing value to users, rather than attempting to manipulate search engine algorithms through deceptive methods.

  6. WHAT SI GREY HAT SEO ? • Grey hat SEO refers to a set of search engine optimization practices that fall between the ethical boundaries of white hat and black hat SEO. While grey hat techniques do not explicitly violate search engine guidelines, they often exploit loopholes and can be considered morally ambiguous. This approach is typically used by marketers seeking quicker results without fully engaging in unethical practices.

  7. WHAT IS WEB TRAFFIC ? • Web traffic refers to the data sent and received by visitors to a website, encompassing the total number of users who visit a site over a specific period. It is a critical metric for assessing a website's popularity and effectiveness in attracting an audience.

  8. TYPE OF WEB TRAFFIC • Organic Web Traffic • Direct Web Traffic • Reffral Web Traffic • Social Web Traffic • Inorganic Web Traffic(other)

  9. ORGANIC WEB TRAFFIC • Web traffic refers to the data sent and received by visitors to a website, encompassing the total number of users who visit a site over a specific period. It is a critical metric for assessing a website's popularity and effectiveness in attracting an audience.

  10. Direct Web Traffic • Direct web traffic refers to visitors who arrive at a website without a traceable referral source. This typically includes users who either type the website's URL directly into their browser, use a bookmark to access the site, or click on a link in an email or other offline document.

  11. Reffral Web Traffic • Referral web traffic refers to visitors who arrive at a website by clicking on a hyperlink from another site, rather than through direct navigation or search engine results. This type of traffic is essential for understanding how external sources contribute to a website's overall visitor count and can significantly impact its visibility and authority.

  12. Social Web Traffic • Social web traffic refers to visitors who arrive at a website from social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. It is a key metric for measuring the success of social media marketing efforts and understanding user behavior.

  13. Inorganic Web Traffic • Inorganic web traffic refers to visitors who arrive at a website through paid means rather than through organic search results. This type of traffic is generated by strategies that involve financial investment, such as pay-per-click (PPC) advertising, social media ads, and affiliate marketing.

  14. THANK YOU • ADDRESS: Plot No 29-30, 3rd Floor, Kanjhawala Road,BudhVihar, Rohini, OPP. Rajni Gupta Hospital, Delhi–110086 • Phone: +91-9711079947, +91-9891045405 • https://www.dicsitcourses.com

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