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Rhetoric and Design: Understanding Visual Communication in Written Content

Explore the interplay between rhetoric, design, and effective communication. This piece delves into how written arguments convey meaning through both textual content and visual elements. Drawing on principles from Faigley and Selzer, we examine how arrangement, consistency, contrast, repetition, alignment, and proximity establish relationships between information. Additionally, we discuss the importance of whitespace, typography, and the design of print versus web content, emphasizing how these elements influence understanding and engagement in communication.

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Rhetoric and Design: Understanding Visual Communication in Written Content

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  1. RHETORIC AND Design

  2. Design?!! • “Even written arguments that do not contain graphics or images have a look and feel that also communicates meaning…All writing has a body language” (Faigley and Selzer, 225)

  3. Body language?!! • Rhetoric and SPACE • “Spoken language forces you to put things in a sequence; visual design forces you to arrange things in space” (Faigley and Selzer, 226). • PRINT CULTURE • Writing on the WEB

  4. Principles of Design Faigley and Selzer: • Arrangement • Consistency • Contrast

  5. Alternatively… • Contrast • Repetition • Alignment • Proximity

  6. Establishing relationships between information Jillian loves PUPPIES! Jillian loves puppies …. a lot.

  7. White Space

  8. Typefaces and fonts • Facility and effect • Serif • Sans serif • Script • Display

  9. THE NEWS • What’s on the first page? • How is the text divided? • What draws your attention?

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