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Should My Business Have A Marketing Automation Platform

The marketing industry has been completely flipped on its head and will continue to rapidly change in the next 5 years. The use of mobiles, the internet and social media are common in 99% of industries. So, the answer to the questions in our opinion is you cannot afford to ignore it. Most companies have embraced digital marketing for lead generation but not all companies have recognised the fact they will get better results and analysis via one central platform.

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Should My Business Have A Marketing Automation Platform

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  1. Should My Business Have A Marketing Automation Platform

  2. Marketing Automation Platform Everyone within the marketing world has heard the term “Marketing Automation” but still so many businesses are struggling to understand the simplicity of how important it is becoming to the future of their success. Marketing Automation software is revolutionising the way we send out and track online marketing. If you send out emails, post social media and have a website it is essential you have a central system to view & analyse all this activity. By using Marketing automation, it makes several tasks a lot easier. By doing this it allows marketers to use their time more effectively developing more personalised campaigns and analysing data, which leans towards giving off a larger Return of Investment from marketing activity and spend. The embracing of marketing automation has been high in large B2B businesses over the past few years and 2017 will see the tipping point for SME’s to bring the software into the mainstream and standard within most organisations in a short space of time.

  3. Should My Business Have A Marketing Automation Platform • To begin with let’s look at some published statistics about the benefits. • 14.5% increase in Sales productivity • Nurtured leads make 47% larger purchases • 53% higher conversion rates • 12.2% decrease in Marketing overhead • 451% increase in qualified leads • Based on our own experience of running marketing automation programmes for a SME client base, we outline some of the real benefits:

  4. Should My Business Have A Marketing Automation Platform Time is money Procedures that would usually be carried out manually can be automated. By automating these processes, it can lead to saving a huge amount of time for your marketing teams. This could include sending emails or creating social media posts However, the set-up of the platform is compound and time-consuming. So, do not be fooled into thinking it’s a magic wand, it’s not and it requires work.

  5. Should My Business Have A Marketing Automation Platform Higher conversion rates & sales qualified leads (SQL’s) The quality of your Leads are likely to be much higher as most of the hard work is already done in the nurturing stage ensuring the prospect is ready to buy. This also makes it easier for the person making the phone call to the prospect to commit them further.

  6. Should My Business Have A Marketing Automation Platform • Targeted campaigns where you understand your audience • The main reason for a Marketing Automation platform is to be able to interact on a personal level over a set period of time to each and every one of your Prospects. It substitutes the need to send out individual stand-alone marketing campaigns and instead your campaigns can span the entire length of the buying cycle. • The outcomes of this are: • Increase in web traffic • More known website visitors • Increase in opt-in email addresses • Increased sales conversion rates • Increased number of inbound enquiries • Improved open and click-through rates • However, the benefits do not occur overnight and the platform will need time to gather momentum and learn what your prospects like and dislike. Just like in any relationship you need to get to know someone first.

  7. Should My Business Have A Marketing Automation Platform Is Marketing Automation for me? The marketing industry has been completely flipped on its head and will continue to rapidly change in the next 5 years. The use of mobiles, the internet and social media are common in 99% of industries. So, the answer to the questions in our opinion is you cannot afford to ignore it. Most companies have embraced digital marketing for lead generation but not all companies have recognised the fact they will get better results and analysis via one central platform.

  8. Should My Business Have A Marketing Automation Platform Thanks for Reading Great Guns Marketing Address: Dukesbridge House, 23 Duke Street, Reading, Berkshire, RG1 4SA Phone Number: 0118 324 0730 Business Mail: sales@greatgunsmarketing.co.uk Visit Today: https://greatgunsmarketing.co.uk

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