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The cost of receiving a response to an outbound or transactional message is the basis of the response economy. The cost per response (CPR) varies depending on the channel used as well as the respondent's demographics.
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The Response Economy: What it is and How to Profit from it?
Getting people's attention is essential in a response economy. How would your outreach strategy change if you knew exactly how much it costs to get a response from your target audience via email, text message, phone call, or other channels? Knowing the average cost per response (aCPR) puts your company ahead of the competition, whether you're trying to sell a product, a service, or just get people to engage with your brand. Taking Advantage of the Response Economy The cost of receiving a response to an outbound or transactional message is the basis of the response economy. The cost per response (CPR) varies depending on the channel used as well as the respondent's demographics.
For business leaders focused on prospecting, lead generation, lead nurturing, and revenue technologies, mastery of the response economy is essential. This concept also applies to transactional messages, such as exit surveys to determine why customers churn or leave marketing sequences. Read More Company: FynCom Phone No: (949) 979-5597 Email_Id: adrian@fyncom.com Address: 17877 Von Karman Ave, Suite 400, Irvine, CA 92614 Website: https://www.fyncom.com/