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VALUE ADDED SERVICES By SN Gupta DGM(SW-III)

VALUE ADDED SERVICES By SN Gupta DGM(SW-III). What are the types of services? What is a VALUE ADDED SERVICE?. Telecom Services are of three types Bearer services Supplementary services Value added services.

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VALUE ADDED SERVICES By SN Gupta DGM(SW-III)

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  1. VALUE ADDED SERVICES By SN Gupta DGM(SW-III) ALTTC/SW-III Faculty

  2. What are the types of services? • What is a VALUE ADDED SERVICE? ALTTC/SW-III Faculty

  3. Telecom Services are of three types • Bearer services • Supplementary services • Value added services ALTTC/SW-III Faculty

  4. value-added services (VAS) are those services that offer differentiation or a value to the bearer service and the ability for telecom operators to charge a premium price. VAS include non-voice messaging services such as SMS, MMS, and wireless data services based on wireless data bearer technologies such as GPRS, WAP with VAS applications including mobile gaming.

  5. Why VAS is so IMPORTANT? ALTTC/SW-III Faculty

  6. VAS is a REVENUE Driver. ALTTC/SW-III Faculty

  7. Revenue Break Up

  8. The world over there is average 20-23% VAS revenue. • In India by 2007-08 we expect VAS revenue to rise as 18% ALTTC/SW-III Faculty

  9. Value Chain Network Handset Applictn Price Marketing

  10. Internet platform 2000-2005 • E-payment platform 2006-2010 Communications Payment Internet Helicopter View • Operators are Platform Provider. • Communication platform 1992-1999 Change the View and Find New ALTTC/SW-III Faculty

  11. ALTTC/SW-III Faculty

  12. Who are your customers? age/status? attitude? culture? interests? financial situation? location? time? behaviour/mood?

  13. 15% want cutting edge technology; the latest trends 26% want high flexibility and tools for success 22% want creativity and fun activities 20% want harmony and their lives made easier 13% want order and security

  14. Greatest Growth Potential Lies in the Youth Market.

  15. Today most mobile internet users are ages 22-28 with interests in entertainment, music and games.

  16. Let us understand the IN services in the landline ALTTC/SW-III Faculty

  17. Old/Traditional Time New/Modern Time • Jo Karega so bharega Kare koi Bhare koi • Pahle kam phir Dam Pahle Dam phir Kam • Barabar Kam Barabar Dam Jyada Kam Jyada Dam ALTTC/SW-III Faculty

  18. INServices • Virtual Card Calling (VCC) • Account Card Calling (ACC) • Freephone (FPH) • Premium Number (PRM) • Televoting • Universal Access Number (UAN) • Universal Personal Number (UPN)-New • Virtual Private Network (VPN) • Number Portability (NP)-New ALTTC/SW-III Faculty

  19. Free Phone Services • Here the concept of reverse charging is applied with additional features. • The service subscriber will have one logical number against more than one PSTN no. distributed all over the network. • He can have his own routing plan using Time Dependent Routing,Origin Dependent Routing facilities. ALTTC/SW-III Faculty

  20. PSTN system Called party will pay for the call (Local or STD) Calling party will not be charged. No metering on the calling number ALTTC/SW-III Faculty

  21. FPH 1800 180 9999 Mumbai Chennai Calcutta ALTTC/SW-III Faculty No access charge

  22. Free Phone Services Access: • In other words,this service allows users to make calls to a free phone number for which the called party has agreed to pay for the complete cost of the call. • Access code: 1800 180 • Free phone number: XXXX(4 digits) • Access can be from any Telephone and it will not be charged. • Dial 1800 180 XXXX ALTTC/SW-III Faculty

  23. Virtual Card Calling Service • As Indian Telephone Card. This service is similar to the ACC. Here subscriber has to dial 16 digit card number to place a valid call. • Cards of fixed amount will be sold.The card number will be invalid after expiry of the amount or validation period. This account cannot be renewed. • No detailed bill will be provided to the subscriber. ALTTC/SW-III Faculty

  24. India Telephone Card(ITC) : • The subscriber to place calls from any PSTN phone to any destination no. The calling phone will not be charged for the call. • This is a pre-paid service. • Rs 100 • Rs 200 • Rs 500 • Rs 1000 • Rs 2000 • Rs 5000 For all types of calls This includes 12.24 Service Tax Validity of card : Normally 6 Months ITC rate: Rs. 1.10 per call ALTTC/SW-III Faculty

  25. Exchange System Metering will be there against the VCC account. No metering will be there on the Calling Telephone Number Rs.1.10 per unit call ALTTC/SW-III Faculty

  26. Virtual Card Calling Service Access: • Dial 1802 180. • You will be prompted to dial your card number. • You will be prompted the balance amount in the account followed by request to dial the destination number. • A VCC Call: 1802 180<A><16 digit card No.> <A><Destination No.> ALTTC/SW-III Faculty

  27. Account Card Calling Service • To place calls from any PSTN phone to any destination no and have the cost of these calls charged to the account specified by the account card calling(ACC) number. • Personal identification number(PIN) is required for • Balance enquiry • Making call • Change of PIN ALTTC/SW-III Faculty

  28. Account Card Calling Service • Subscriber can renew the account by depositing a fresh amount of money after expiry of existing deposit with in the validity period of the Account. • Detailed record for all the ACC calls will be sent to the subscriber for his information. • Only card no is required to place the call. The card itself has no physical importance. ALTTC/SW-III Faculty

  29. Exchange System Metering will be there against the ACC account. No metering will be there on the Calling Telephone Number ALTTC/SW-III Faculty

  30. Account Card Calling Service: • Dial 1804 180 from any telephone. • You will be prompted to dial the card no. & PIN. • Again, you will be prompted to put your choice if the card no. & PIN are found to be validated. • Choice 1 to dial the destination number. You can dial any type of call opted during subscription. • Choice 2 to modify PIN, you can modify PIN any number of times. • Choice 3 for knowing balance amount. • ACC Call: 1804 180 <A><8 digits card No. & 4 digits PIN><1><destination> ALTTC/SW-III Faculty

  31. Premium Rate Services • Concept of chargingon higher pulse rate for the Services rendered by the subscriber. • The pulse rate will be decided by the subscriber. Caller is charged. • The revenue will be shared by the Subscriber and the Department. • He can have his own routing plan using TDR, ODR on local access basis. • Pulse rate: 2, 3, 4, 8, 12, 30, 60, 90 Sec • Dialling: 0900 180 ABCD ALTTC/SW-III Faculty

  32. High call charge on PSTN (Caller)-STD PRM 0900 180 9999 424 180 233 ALTTC/SW-III Faculty

  33. Network Provider BSNL Service Provider (Subscriber) Revenue Sharing BSNL will pay to subscriber @ Rs. 0.7 per meter unit Caller to Pay PRM Service will be operated at higher pulse rate than normal. ALTTC/SW-III Faculty

  34. Universal Number Service: • Publish one number(unique IN number) and have the incoming call routed destination based on origin of call or time/day on which the call is made. • The caller will be charged as per the normal charge of PSTN call. • One logical numberagainst more than one PSTN no. distributed all over the network. • Dialling: 0901 180ABCD • Dialling: 1901 180 ABCD ALTTC/SW-III Faculty

  35. Charge on PSTN (Caller) UAN 1901 180 9999 STD charge ALTTC/SW-III Faculty 0901 180 9999

  36. Tele-Voting Service: • To conduct telephonic public opinion polls and surveys. Thus provides easiest way to conduct poll/survey. • Opinion by dialling the advertised Tele-voting number. The calling user can be charged(Unit) or charge free. • The service can be available based on origin or time basis. • Dialling: 1803 424 ABXY • Dialling: 1902 424 ABXY (Charge) ALTTC/SW-III Faculty

  37. T Vot ALTTC/SW-III Faculty 1803 4243301 1902 424 3302(Charge)

  38. Virtual Private Network: • Enables the subscriber to establish a private network using existing public network resources. • Virtual PABX and it can be nation wide. • Individual members can have privileges-ON net. • Calling possible from outside VPN-Off net • Billing will be against the Group id • Dialling: 1801 180 <Gr.Id.><PNP> ALTTC/SW-III Faculty

  39. V-On_net Numbers 1801 180<Dest.> VPN 1801 180<Gr. Id><PNP-Password><Dest.> V-Off_net 1801 33<Gr. Id><PNP-Password>9<PSTN no. ALTTC/SW-III Faculty

  40. New Services on Mobile • GPRS • EDGE • MMS • Location Based services • PTT • CAMEL Ph III IN • OTA ALTTC/SW-III Faculty

  41. Wireless data communication Key Technologies - GPRS • Higher data transfer speeds • Multislot MS and coding schemes(CS1 to CS4) • Packet switched technology • Radio interface (resource sharing) • Core Network (IP based) • Reused radio network (BTS and BSC) • New core network and nodes (SGSN/GGSN) • Always connected - always on-line • Theoretical about 170 Kbps speed can be achieved. ALTTC/SW-III Faculty

  42. EDGE • Enhanced Data rate for GSM Evolution • MCS1 to MCS9 coding schemes are used. • The theoretical data speed upto 384 Kbps can be achieved. ALTTC/SW-III Faculty

  43. WHAT IS MMS? MMS is Multimedia Messaging Service ALTTC/SW-III Faculty

  44. Content Person Operator • Information • News • Sports • Weather • Stock updates • Travel WHAT IS MMS? Person Person Person Person Operator • Personal Communication • Sending photos • Greetings • Mobile postcards • Voice messages • Exchanging icons, … • Entertainment • Music • Quiz shows • Comic strips • Cartoons ALTTC/SW-III Faculty

  45. Hi Grandma! Music Images Babysitting tomorrow? Graphics Video and Audio Multimedia Messaging - Any combination of media types ALTTC/SW-III Faculty

  46. Content & Application Fun: Cartoon of the day, Tarot cards, Cocktail recipes, Alcometer, Daily Horoscope, , Personality Test Games: Hangman, Puzzles & Riddles, Cute’n’clever, Lifestyler, Friends PopStar, PopQuiz, Jewel & Rubin, Amour Photo & Film: PhotoGallery, Mobile Greeting Card, My SoapOpera, Chat & date: Mobile Chat,Love Horoscope, Love Matcher Music: Karaoke, Fan Packages, Hit Lists, Music News ALTTC/SW-III Faculty

  47. The Greeting Card solution: • Send Messages to your friends, family and loved ones: - Via the web to the mobile phone • Animations, Sounds, Pictures & Text ALTTC/SW-III Faculty

  48. Infra Soul Mobile Spirituality Features : • Product delivers Bhagavad-Gita /Qur’an /Bible verse as MMS • MMS Bhagavad-Gita /Qur’an /Bible verse contains calligraphic image, melody reading out the verse, with the meaning and necessary text supporting it • One time subscriber registration through the web ALTTC/SW-III Faculty

  49. Location Based Services Positioning applicationWhere am IYellow Pages Tracking Fleet management Brand Finder Geo Coding, Content, Application Integration Positioning methods:– Cell/Sector , Time of Arrival-- Network Based AGPS – Terminal Based EOTD ALTTC/SW-III Faculty

  50. Traffic Information APPLICATION OVERVIEW This service both collects and distributes traffic information. Traffic information is very important need for city dwellers. Systems can estimate traffic information by sampling mobiles in automobiles on freeways anonymously to determine average velocity of vehicles. If this is not possible in locataion more static information can be collected from city authorities. All this information is mapped and sent to mobile users who request it. ALTTC/SW-III Faculty

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