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International Congress and Convention Association Moderator: Martin Sirk CEO, ICCA “Aiming for the Summit” Arabian Travel Market iccaworld.com
Aiming for the Summit • Today’s panellists • • Mohamed Al Geziry, Chairman, Mohamed Al Gerizy Consultancy • Ali Abu Monassar, Deputy Chairman, Net Conference & Conventions • • Houssam Tantawi, Executive Director of Sales, Emirates Palace iccaworld.com
Aiming for the Summit • How does today’s Arabian Gulf measure up against the best in the international meetings market? • • Overview from ICCA • Views from today’s panel • • Views from today’s audience • • Key points to take away iccaworld.com
A new competitive environment • What used to be advantages are now entry level requirements • • Excellent access • Top quality convention facilities • • Adequate int’l hotel rooms nearby • • Experienced multilingual staff • • Professional marketing • Excellent DMC’s & PCO’s • Modern IT infrastructure iccaworld.com
Global clients are driving global quality • Ultra-fast communication; internationally aware managers; increased competition; and growing professionalism are “evening out” the competitive playing field • • Asia: China; Korea; KL; India • New Europe and Old Europe • South Africa • • Inward focused USA • The Arabian Gulf iccaworld.com
“New differentiators” • What makes the difference in the new competitive landscape? • • A commitment to long-term infrastructure reinvestment • Individual client focus: excellent CRM • • Coherent destination marketing • • Destination teamwork • • Education & training beyond the basics iccaworld.com
International Congress and Convention Association Thank you! And now over to our expert panellists to discuss the situation in this region. “Aiming for the Summit” iccaworld.com