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PCensus for MapPoint

PCensus for MapPoint. Presented by: Rob Batenburg GeoSpatial Analyst rbatenburg@tetrad.com Tetrad Computer Applications Inc. 500 – 1445 West Georgia St. Vancouver, BC V6G 2T3 1.800.663.1334 x310. Agenda. Introduction to PCensus PCensus for MapPoint – Selected Basic Features

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PCensus for MapPoint

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  1. PCensus for MapPoint Presented by: Rob Batenburg GeoSpatial Analyst rbatenburg@tetrad.com Tetrad Computer Applications Inc. 500 – 1445 West Georgia St. Vancouver, BC V6G 2T3 1.800.663.1334 x310

  2. Agenda • Introduction to PCensus • PCensus for MapPoint – Selected Basic Features - Profiling Study Areas • Creating Thematic Maps • Exercise • PCensus for MapPoint – Selected Advanced Features - Targeting by Lifestyle - Scanning an Area for Potential Sites • Scoring with Multiple Variables • Exercise • DLI Member Pricing

  3. What is PCensus? • PCensus is a Geodemographic tool. • Used by Business for Site Selection and Market Planning • Determining Customer Demographics • Understanding Market Potential • Finding Winning Sites

  4. Who Uses PCensus? • Real Estate / Franchising • Retail / Restaurants • Financial Institutions • Distribution Companies • Government • Healthcare • Policing • Education • Church

  5. Educational Users

  6. PCensus Profiles Locations • Describe an area and quickly learn about the people who live there. - Retrieve Demographic Profiles for: - Standard Census and Postal Areas • - Circles • - Polygons • - Drive Time Regions

  7. PCensus Finds Target Markets • Describe your best customer and find where they live. - Create a demographic “lifestyle” • Example: “Well-off Pet Owners” • (Household income $100K+ and spend $500+ on pets) - PCensus finds and ranks target areas matching your lifestyle.

  8. PCensus In Action • Demonstration & Exercises

  9. DLI Member Academic Pricing • Academic institutions can deploy PCensus in a lab setting for the cost of a single user PCensus software and data license. • DLI Member institutions receive a 50% discount on the price of the 2006 Census database. • DLI Member institutions receive a 50% discount on the price of selected Environics specialty databases. PCensus Software Mapping Platform (MapPoint, ArcGIS, MapInfo) Demographic Data

  10. Want to Learn More? Rob Batenburg 1.800.663.1334 x310 rbatenburg@tetrad.com Tetrad Computer Applications Inc. 500 – 1445 West Georgia St. Vancouver, BC V6G 2T3 www.tetrad.com

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