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Did you know that ranking lower in Google search results can significantly impact your business? According to a 2022 study, the top result on Google gets 27.6% of all clicks, with the first three results getting a whopping 55%. Shockingly, only 0.63% of users even bother to click to the second page of results. So, if you want to attract more customers and increase your ROI, it's crucial to aim for a high ranking on Google.<br>
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While Google’s “Top Secret” formula remains protected, there are 8 data-based, research-backed best practices toboost your Google search rankings.
Heavy keyword research. Keyword research is how you understand your target audience and their interests, gain insights into what your target group is looking for and leverage those ideas to create relevant, engaging content. Create content based on search intent. Search intent is the “why” behind every search your users enter on Google. Your users are searching for answers; you want their search to stop with you.
Examine and fix current Google penalties. Get enough penalties and Google will blacklist your website. So, it’s best to just avoid them in the first place. Here’s how you can audit your own site to make sure it’s not setting off any Google alarm bells. • Keep away from the “Blackhat SEO” practices like keyword stuffing. • Check your Google penalty history and implement the actions listed on the report. • Analyze your backlinks and ensure they are contextually relevant and coming from genuine websites. • Remove unnatural links, which can include purchased links or links created by scrapers and spammers. • Check if the site is hacked and search and destroy malicious codes regularly.
Reduce bounce rate. Bounce rate is the percentage of visitors that leave your website without going anywhere or doing anything. Read our full blog to learn how to avoid this. High-quality content only. High quality content is content that is relevant, engaging, informative, shareable and link worthy. Since backlinks play a crucial role in the eyes of Google, high-quality content is a must.
Improve on-site and technical SEO. On-site SEO and technical SEO make your website crawlable by search engines with robust internal linking, cut out dead links, and delete duplicate content to eliminate confusion. Know the Google algorithm. Since Google is always updating its algorithm, you must consistently upgrade your website to improve the user experience.
Monitor key metrics. Study your Organic Traffic. Know the Keywords used to visit your site. Set up an SEO Dashboard. Understand how users reach your website. We recommend you use Google Search Console, which can show you the number of clicks you get for specific keywords. We recommend Google Analytics, SEMRush, or Ahrefs to make smarter, more informed decisions on how to improve your site.