6 simple steps to boost traffic on your website

1. 6 Simple Steps To Boost Traffic On Your Website I went to a boutique the other day, looking for something ethnic to wear to a wedding. To my dismay, the store I always preferred for ethnic wear had nothing resembling its old self. There was not much on display to choose from. However, they had something more exciting to offer. They had gone digital with their business. They were not short of options at all, in fact, the number of options they had on offer was inciting. They had a website that showed all of their work that could be ready in just two days and delivered to my door. This is incredible I said to one of the employees whose response was bemusing. They had a great idea and a very impressive website that did justice to the idea and yet, their clientele wasn’t even half as impressive. Their website had no traffic and consequently no business. Brands grapple to get traffic on the website despite having great ideas and excellent services. Let’s explore some easy and inexpensive ways to get traffic on a website.

2. Start with Analytics: Before you channel all your efforts, you need to have a direction. Assess the nature of the traffic you get on your website. Use Google analytics to analyze the traffic you get and understand what kind of content pulls or pull off your audience. Optimize your website: Once you have your analysis ready, you know what sort of stuff is a hit with your audience. Run a complete SEO audit to get rid of the stuff that isn’t helping and stress on the content that attracts audience. Optimize your website so that crawlers can easily crawl in. Having a SEO friendly website will improve your website’s ranking on search engines. The more audience see you, the more are the chances of them getting familiarized and accustomed with your services. Social-Media: You got to strike a chord with your audience and social-media is the most ideal platform to form relationships with your customers. Start promoting your special deals, offers and discounts on your social-media pages. Run quiz and other contests to engage audience with your brand. Join conversations where brands are being discussed, so that consumers get introduced to your nascent brand.

3. Content Strategy: Get your strategy ready and stick to it. Blogs, social-media, videos and infographics, they are all your soldiers that can win the digital battle for you. Make sure your content is quality content and that it has enough links for you to gain authority in your industry. Blogging and guest blogging: Start with something small. Write for a brand that has considerable visibility and then target a bigger bird. Try to get your blog featured on a bigger portal to get exposure for your brand and business. Let an influencer blogger write for you. When you post their blog on your page, you will get his followers landing on your page intentionally or inadvertently. Work on your Headlines: 8 out of 10 people will abandon your post if your headline is stale or mundane. They will abandon it if the body of your content is not really about what the headline cited. Write engrossing titles and stick to the tone of the title in the body of your text/content.