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ICTs role in improving market access for small scale farmers by Karin Nichterlein & Luis Dias

ICTs role in improving market access for small scale farmers by Karin Nichterlein & Luis Dias. ICTs transforming agricultural science, research & technology generation Science Forum Workshop Theme 3. Scenarios.

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ICTs role in improving market access for small scale farmers by Karin Nichterlein & Luis Dias

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  1. ICTs role in improving market access for small scale farmersbyKarin Nichterlein & Luis Dias ICTs transforming agricultural science, research & technology generation Science Forum Workshop Theme 3

  2. Scenarios • Increased availability of ICTs(mobiles, SMS, smart cards, Mpesa, GPRS modems, mini laptops) and mobile networksin rural areas • Increased ICT literacy: Graduates with ICT skills return to rural areas & look for business opportunities • Learning from real world testing of tools and concepts in rural areas

  3. Opportunities • Market access (national and regional) for small producers through ICT MIS (linking: i boards, mobiles, SMS ‘one2many’ communication platforms for market information and business to business learning) • Access international export markets through ICT traceability* systems (bar codes; radio frequency identification [RFID], GPS, sensors, e-data exchange, etc) *Traceability: The ability to follow the movement of a feed or food through specific stage(s) of production, processing and distribution (ISO 22005:2007)

  4. Issues • Early engagement of existing or emerging private sector • Identification of needs of small producers/traders, and food business operators for development of appropriate systems • Public R&D and funding crucial for • piloting for learning & attracting private investments • inclusion of smaller producers/traders & consultation of actors, outreach and mentoring learning • covering high initial investment costs

  5. More Information • http://www.linkinglearners.net/ • http://www.fao.org/nr/dep/nrrr/nrrr_pub_en.htm • http://www.ers.usda.gov/Amberwaves/April04/Features/FoodTraceability.htm • http://www.adbi.org/working-paper/2009/05/28/3012.ict.food.traceability.system/ • Email: Karin.Nichterlein@fao.org

  6. Large scale retail consumers Small Processors Agro-input dealers Exporters Retail Wholesalers Small Traders Large scale buyers Market intelligence thru SMS Advertisement Fee Market intelligence thru SMS Contracts/Commissions MACs Producer Associons. Kabale IBMs Transaction secure deals & Market Research Franchise agreement Producer AssociationsKisoro IBMs AgriNet U Ltd - Ug AgriTrade – Ke Marketing Partner - TZ ICT Market Information System Business Model

  7. Traceability systems • Lessons learnt: • - important to access • markets in developed • world for high value • commodities • - strengthens industries & • increases competitiveness • improves transparency • of supply chain, promotes • its sustainability • gain in confidence of • buyers & consumers • Why Japan as • model? • small farms • high standards & food safety as public concern, • large food importer • - high tech traceability system encouraged by government policy Shiitake, Japan

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