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SAMVYS Ice-Cream Sales: Road to Success

Explore the dynamics of the Indian ice cream market, identify challenges, propose efficient solutions, and discover new opportunities for growth. Increase profitability with strategic inventory policies and innovative marketing approaches. Join SAMVYS in conquering the summer sales! Presentation overview includes understanding market dynamics, problem statement, recommendations for expansion and cost efficiency, other business opportunities, and the way forward. Engage in a Q&A session to delve deeper into the ice cream industry landscape.

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SAMVYS Ice-Cream Sales: Road to Success

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  1. Geddy’s – Conquering Summer Sales Team Name : SAMVYS 1st Round Room: 4009 Shankar Rajagopalan Gopalakrishnan Vaikuntam Manigandan Ramesh Surnaik Srivastava

  2. Gopal V. Overview of the Presentation • Understanding the Dynamics • Problem Statement • Recommendations • Other Opportunities • Road Ahead • Summary • Question and Answers

  3. Gopal V. Understanding the Dynamics • India as a market for ice-cream • Geddy’sa new player – new model

  4. Gopal V. Problem Statement Expansion ? Cost Efficiency ? Product Availability ? Capacity Utilization ?

  5. Surnaik S. Current Inventory Policy

  6. Surnaik S. Recommendation • Increase order frequency: 2/week during peak demand • Sales not affected by store capacity • Maintain service level • Expected profits: Rs. 6.1 M

  7. Surnaik S. Comparing Policies Current Proposed

  8. Surnaik S. Other Opportunities • Do away with single vendor policy • Supplier credit • Target Youth using off season promotion • Ice – cream boutiques • A place to socialize • Complimentary products • Premium brand Image

  9. Gopal V. Road Ahead

  10. SAMVYS Thank You ! Questions and Answers

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