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Media Overview

Media Overview. St Petersburg, January 2007 Anna Averkiou. Where do Russians get their news?. 74% Television 9% Newspapers 6% Radio. Who Do Russians Trust For News?. 84% National Television 81% Friends & Family 69% Russian Newspapers (Local) 68% Newspapers (Regional/National).

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Media Overview

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  1. Media Overview St Petersburg, January 2007 Anna Averkiou

  2. Where do Russians get their news? • 74% Television • 9% Newspapers • 6% Radio

  3. Who Do Russians Trust For News? • 84% National Television • 81% Friends & Family • 69% Russian Newspapers (Local) • 68% Newspapers (Regional/National)

  4. Who DON’T They Trust? • 32% International Newspapers • 29% Commercial Radio • 22% News Websites • 16% Blogs

  5. BUT…. In Russia… 3% of respondents say there is NO news source they trust

  6. The Most Trustworthy? • 36% ORT • 16% NTV • 15% RTR • 6% Argumenti i Fakti • 3% Friends & Family Komsomolskaya Pravda • 1% BBC News Website

  7. Media Sense • Strong sense of a national media 30% think too much foreign influence 9% trust international media more • Scepticism 25% believe journalists are able to report news freely 37% seldom get the news they want from mainstream media

  8. Russian TV • TV remains the dominant medium • Only 1 in 9 households have cable/satellite • Cable/satellite TV higher in St Petersburg -14% Moscow – 10%

  9. State Channels Dominate TV Market • 86% ORT • 82% RTR • 81% NTV Domestic TV Stations 98% have a larger reach than international channels (16%)

  10. RADIO • 90% of Russians have access • 59% listen everyday • 10% radiotochas – weekly • FM the dominant mode • State radio now less popular than commercial stations

  11. Internet • 35% Russians have access • 6% Broadband access • 2004: 18% accessing weekly • 2006: 23% • 22% Access at home • 14% Access at work • 25% Download info for educational purposes

  12. Internet….2 • 22% prefer domestic sites • 1% international 17% (13%) 10% ( 8%)

  13. What Kind Of News? • 96% Domestic News • 92% International News • 84% Other nations in the CIS

  14. What’s Going On In Russia? • Market conditions for journalism are largely unchanged. x

  15. Media Freedom?

  16. The Future • More choice • More platforms MORE COMPETITION

  17. Media Mission in the 21st Century Build your position as the best known and most respected voice in religious broadcasting by: • Providing the most trusted and reliable news. • Promoting a Global Conversation - connecting and empowering audiences through connection and dialogue • Make sure programmes and output stay relevant to your audiences in a more competitive world

  18. How Can We Compete? AIM TO BE: • The best known and most respected voice • The first choice for authoritative and impartial news and information • Trusted for accuracy, editorial independence and expertise

  19. Building Impact • A clearer news proposition for audiences, focusing on sharp, authoritative news and analysis presented in a compelling, modern way • Dedicated programming for key audiences at key times • Strengthened regional production centres • Create a network of religious affairs analysts based in key regional centres • Coordinated coverage from St Petersburg

  20. “TV will be redefined to when you want it and the topics you want” Bill Gates

  21. Alternatives • Mobile video breaking through • Digital Satellite Radio • Podcasting is redefining audio • Blogging – the source of major stories

  22. Don’t Be Scared! “The real challenge for the media is authenticity. That is what is at the heart of many people’s dissatisfaction with the media today. “Media shouldn’t be fearful – there’s a tremendous opportunity. The audience is now your community” Richard Sambrook, BBC Global News Division

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