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Evolution of Online Information Behavior: Mobile Devices, Infostreams, and Search

Explore how mobile devices and infostreams are reshaping online information behavior. Discover the shift towards personalized filtering and the role of traditional websites, apps, and niche products in providing added value. Learn about the strategic requirements for a forward-looking dissemination architecture that separates content and presentation effectively.

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Evolution of Online Information Behavior: Mobile Devices, Infostreams, and Search

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  1. Mobile Devices and InfostreamsA Challenge for Websites Armin GrossenbacherSwiss Federal Statistical Office FSO Work Session on the Communication of Statistics, UNECE. Berlin 27-29 May 2013

  2. A look ahead After: Ourbeautiful Website … andmuchmore Before: Ourbeautiful Website! Users focus on information aggregators with personalised filtering. And: Mobile devices will become the main mean for access to information Online users are following with decreasing loyalty one or several thematic websites

  3. Whatdoesthismean? The information stream is being followed with ever better tools, using different technologies, configured to suit current individual interests Next-generation applications will pull out the information we need when we need it — whether we know we need it or not. ...

  4. Search: still a keytool, but … Seeking information has changed profoundly. Semantically enabled data often allows for the immediate display of the information sought

  5. A roleasniche product If users find what they are looking for in a stream, they may then drill for further information. This is where traditional websites, specific apps and even print publications may have a role to play as niche products, offering added value for specific user groups with specific interests.

  6. Mobiles, infostreams, searches • The three pillars of the currently emerging and intensifying online information behaviour • Information providers should already be analyzing their implications and anticipating their consequences

  7. Answers and actions for a forward-looking dissemination architecture • Strategic requirement: • information available for various channels • up to date and suitable for data streams • This requires clear separation between content and presentation using a consistent three-tier architecture model: Data – Services - Presentation Presentation Services Data

  8. Meeting theChallenges A mere redesign of traditional websites is no longer enough to meet the challenges of the increasing use of mobile devices, of infostreamsand of searching as means of accessing the huge amount of information available online.

  9. Meeting theChallenges • More extensive adjustments are necessary to ensure • non-redundant and presentation-independent content management; • content availability for many different media and devices; • intelligent statistical content delivered through semantic indexing and infostreams. Database-hosted content is king and web services are the servants for delivering statistical information …. also as open (linked) data.

  10. Thank You!

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