agricultural marketing management system improving the quality n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Agricultural Marketing Management System -Improving the Quality- PowerPoint Presentation
Download Presentation
Agricultural Marketing Management System -Improving the Quality-

Loading in 2 Seconds...

play fullscreen
1 / 17

Agricultural Marketing Management System -Improving the Quality- - PowerPoint PPT Presentation


  • 91 Views
  • Uploaded on

Agricultural Marketing Management System -Improving the Quality-. By Dr. B. K. Paty Director (OSPM), MANAGE. Outline of the Presentation. Reforms – No ‘one size fits all approach’ Service consciousness – Linking Production with Marketing Collective responsibilities

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Agricultural Marketing Management System -Improving the Quality-' - gladys


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
agricultural marketing management system improving the quality

Agricultural Marketing Management System-Improving the Quality-

By

Dr. B. K. Paty

Director (OSPM), MANAGE

outline of the presentation
Outline of the Presentation
  • Reforms – No ‘one size fits all approach’
  • Service consciousness –
  • Linking Production with Marketing
  • Collective responsibilities
  • Removing the constraints
reforms no one size fits all
Reforms – No ‘one size fits all’
  • Model Act provisions
  • To be calibrated as per the State needs
  • Amendments in forms – Not in substance
service consciousness
Service Consciousness
  • Mandies deal with service products
  • Characteristics – Intangibility, Simultaneity, Perishability
  • Service Consciousness of Mandi Functionaries – Competitiveness
dealing with a service product
dealing with a service product
  • Marketers of services face a bigger challenge due to unique nature of services-intangibility, heterogeneity, inseparability, perishability
  • Go beyond 4 Ps- product, price,promotion and distribution (Place) .Also
    • people,
    • process and
    • physical evidence
slide6

Organization

Internal Marketing

External marketing

Front Line

Employees

Customers

Internal marketing

key marketing issues
Key Marketing issues
  • The unique characteristics of services present some key marketing issues
    • Managing differentiation amongst services (offer, delivery, image, service premises, packaging, personnel, tools and equipment used, customer, convenience, name of the organisation)
    • Managing productivity (Commitment, High standards , Monitoring system, Customers’ complaint )
    • Managing service quality(technology,selection & training, standardisation of services, customer’s involvement, employees’ skill utilisation)
linking production with marketing
Linking Production with Marketing
  • Integrated District Plan – Strategic Research and Extension Plan (SREP)
  • Marketing Extension – Responsibility of all line departments
  • The SREP document will be a perspective plan for next 10-15 years
  • Ensure optimum utilization of resources
  • Help in deciding precise marketing intervention
collective responsibilities all line departments
Collective Responsibilities – All line Departments
  • Advice on production planning:- careful selection of the crop from marketability viewpoint-internal or export
  • Marketing information:- price and arrivals, forecasting of market trends, demand of other markets, facilities available in the target markets, quality requirements, market fees etc.
  • Securing markets for the farmers:-Awareness about regulated market laws and reforms, Information regarding procurement by Govt. agencies, contract farming arrangement for cash crops with wholesalers, processors etc.
  • Advice on improved marketing practices:- packaging, appropriate storing methods, standardization and grading and other post harvest management practices such as maintenance of quality, awareness about post-harvest losses etc.

(Contd.,)

collective responsibilities all line departments1
Collective Responsibilities – All line Departments
  • Advice on establishing and operating markets:-Farmers groups to set up and run their own markets within framework of rules
  • Processing and value addition:- Farmers to be educated about value addition through primary processing
  • Group action:- Promotion of informal groups and Self Help Groups(SHGs)
  • Marketing Credit:- Educating farmers about different schemes of marketing credits, Advice on warehousing with pledgefinance scheme
  • Problem solving methods: micro-level
  • Marketing extension for export market: WTO implications, Codex, HACCP, Euro gap standards, Awareness on illeffects of pesticide/insecticidesresidue etc.
new role of apmcs
New Role of APMCs
  • Shift from salesmanship to marketing
  • Dealing with Service product-intangibility,simultaneity
  • Marketing extension
  • Promotion of direct marketing, contract farming, processing- leading to export, better returns to farmers, reduction of transaction costs etc.
  • Promotion of grading and standardization
  • Making the traders association responsible
  • GAP,HACCP,GHP,traceability etc. especially from export point of view
  • Professionalisation of management
  • Transparency in dealing/ auctioning
  • Providing infrastructure and efficient services ( Promotion of PPP mode)
conclusions
Conclusions
  • Utilize ATMA as a collective forum
  • Strength lies in Unity
  • Key to success lies in holistic approach