1 / 8

Maximizing Social Media Innovations: Lessons from I&R Disciplines

Learn from two case studies on leveraging social media in engaging stakeholders, driving donations, and responding to emergencies. Understand the importance of storytelling, engaging with volunteers, and adapting to mobile-friendly platforms.

giza
Download Presentation

Maximizing Social Media Innovations: Lessons from I&R Disciplines

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Innovations in Social Media: What We Can Learn Across I&R Disciplines Two case studies on Debra Furtado, CEO Grant Yarbrough, Social Media and Grants Manager Tweet questions/comments: #AIRS2014 @SrConnections Like us on Facebook /seniorconnectionsatl

  2. We won a car – through Facebook! Tweet questions/comments: #AIRS2014 @SrConnections Like us on Facebook /seniorconnectionsatl

  3. How did we do it? • Identify Stakeholders • Corporations, volunteers, donors • Get phone and email lists! • 94% of people check email vs 64% on Social Media • Make a compelling ask (Tell a story)! • Vote for us and help feed hungry seniors! • Make it easy! Tweet questions/comments: #AIRS2014 @SrConnections Like us on Facebook /seniorconnectionsatl

  4. #Snowpocalypse (1 & 2) Tweet questions/comments: #AIRS2014 @SrConnections Like us on Facebook /seniorconnectionsatl

  5. What we did right • Extra meals were delivered before the storm hit – no senior went hungry • Volunteers were contacted in advance to deliver early – no one stuck on roads • Seniors were called before and during the storm to check up on them. • We reached out to “SnowedOut Atlanta”, and neighborhood associations via Facebook Tweet questions/comments: #AIRS2014 @SrConnections Like us on Facebook /seniorconnectionsatl

  6. What could have gone better? • Track number of volunteers who came in through Facebook (we knew of 2) • Work more closely with media and other I&R referrers • Include outside groups in our “disaster plan” – who can get the word out that we need volunteers? • Email – One email went out 24 hours into the storm. We could have provided more communications with volunteers, donors and supporters before and after. Tweet questions/ comments: #AIRS2014 @SrConnections

  7. Before you get social, you need: A reason! (what are you adding that is worth my time)? A place to go or action to take (go here to get or give help) Mobile friendly! Donate/volunteer ability Email signup An email newsletter Tweet questions/comments: #AIRS2014 @SrConnections Like us on Facebook /seniorconnectionsatl

  8. Social Media is a conversation, join in! • Follow conversations • -Facebook and Twitter both have “trending topics” • Share your expertise • Don’t assume I know who you are and what you do • Start by telling your story. • Eventually your fans will share theirs Tweet questions/comments: #AIRS2014 @SrConnections Like us on Facebook /seniorconnectionsatl

More Related