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Promoting the Tel Aviv Marathon

Promoting the Tel Aviv Marathon. 2010. Recommended sites along the route of the marathon. An ad promoting Calcalist's VIP area, alongside an article on books, movies and songs that make you want to run. Interviews with businesspeople and managers running in the marathon. Run Tel Aviv Run

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Promoting the Tel Aviv Marathon

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  1. Promoting the Tel Aviv Marathon

  2. 2010

  3. Recommended sites along the route of the marathon

  4. An ad promoting Calcalist's VIP area, alongside an article on books, movies and songs that make you want to run

  5. Interviews with businesspeople and managers running in the marathon Run Tel Aviv Run "Running requires persistence, which is analogous to the management world,” says CPA Danny Margalit, explaining why athletics endeared itself to the business community in Israel. Calcalist talked to runners preparing for the Tel Aviv Marathon, which will be held on May 14 http://www.calcalist.co.il/consumer/articles/0,7340,L-3401438,00.html

  6. 2011

  7. Recommended sites along the route of the marathon

  8. Following running groups at work http://www.calcalist.co.il/consumer/articles/0,7340,L-3403454,00.html

  9. Post-run coverage: Business mingling in the VIP area

  10. Once the marathon ended, we opened on Facebook an application of content sharing, and called upon all runners to post their photos from the run and start accumulating 'likes". The first 3 winners with the largest number of likes received the grand prize: an airplane ticket and participation in the Berlin marathon, courtesy of Adidas.

  11. Facebook Activity – Calcalist and Adidas take you to the Berlin Marathon

  12. A number of elements to promote activity

  13. “About” section on the Facebook page

  14. Pictures of runners and votes for each one

  15. Interaction between the competitors on Calcalist’s wall

  16. Thank you for participating and congratulations to the 3 winners

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