The iPad in K-12 Education
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The iPad in K-12 Education Ashley Odom EDUC-8841-1/EDUC-7101-1 Diffusion and Integration of Technology in Education. Storyboard: Multimedia Presentation . Need. What problem or need existed that gave rise to your innovation ?

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The iPad in K-12 Education

Ashley Odom


Diffusion and Integration of Technology in Education

Storyboard: Multimedia Presentation


  • What problem or need existed that gave rise to your innovation?

    • “The tablet computer market had been extremely limited, due in part to the constraints of existing technology.

    • In terms of hardware, the tablets were subject to short battery life, screen problems and damage, and the difficulty of cutting down the size of the machine itself.


  • What research organization or people developed a solution to this problem or need? What were their findings? Who were the “lead thinkers” for this innovation, and how did they convince a manufacturer to produce it?

    • Apple had created previous tablet computers (the Newton MessagePad 100 and the PenLite)

    • Re-entered the mobile-computing market with the iPhone in 2007 when Steve Jobs realized his ideas would work on a mobile phone (Wikipedia, 2011, ¶ 5 & 7)


  • What problems did your innovation encounter in the development process?

    • “Many critics claimed that the iPad would only be a bigger, less portable version of the iPhone, with less features, and to an extent this has been true” (Free iPad, 2010, ¶ 11).

  • Who was the intended audience for your innovation?

    • “People who have a PC and use 10% of its features and software 90% of the time. …People who use computers to stay informed, connected and entertained” (Mike Rundle, 2010, ¶ 5).

  • Commercialization

    • Describe the production, manufacturing, packaging, marketing, and distribution of your innovation.

      • Assembled by Hon Hai Precision Industry Co., better known by its trade name Foxconn, in Shenzhen, China (Kane and Raice, 2011, ¶ 9)

      • Marketing began at Apple’s launch event on January 27, 2010; promoted the innovation through commercials and through Apple’s company website

    First ipad ad hits screens during the 2010 oscars
    First iPad Ad Hits Screens During the 2010 Oscars

    • The Oscars seems to be an important event for Apple… The “Hello” iPhone advert premiered during the 2007 Oscars awards.


    Meet the ipad 1 st advertisement
    “Meet the iPad” – 1st Advertisement

    Innovators and early adopters
    Innovators and Early Adopters

    • Innovators

      • Technology department within a school district

      • Administrators

    • Early Adopters

      • Campus technologists

      • Campuses with Apple labs

    • Many innovators and early adopters are already Apple customers; advertising on a large scale (Academy Awards)


    • PC users

    • Schools with little technology use

    • Kindle, other E-Reader users

  • Strategies to adopt: developed comfort using Apple products, hands on demonstrations, finding use of apps specific to one’s needs

  • Attributes needed to adopt: Compatibility, Trialability and Observability

  • Decentralized approach
    Decentralized Approach

    • New ideas spread horizontally through peer networks

    • Re-invention occurs at a high degree

    • Adopters make many decisions and serve as their own change agents

    Change agents
    Change Agents

    • Key agents

      • Administrators, technology curriculum department, campus technologists, tech-savvy classroom teachers

    • Identifying a need for change will begin the process of finding methods to solve and meet those needs. As each of these needs are recognized, methods for how to remedy these needs and which tools should be used will produce an action that should be taken. This will often be done through the adoption of an innovation that will create the desired results.

    Critical mass
    Critical Mass

    • “Apple’s iPad has introduced a critical mass and opened up the Tablet PC market for a rapid development of a user base, the underlying technology, and application opportunities” (Data Art, n.d., ¶ 1).

    • Had sold over 4 million units by August 2010

    Ipad app utilization in core subjects
    iPad App Utilization in Core Subjects

    English Language Arts

    How Rocket Learned to Read




    History: Maps of the World


    Britannica Kids

    Ipads can make a difference
    iPads Can Make a Difference


    • Free iPad. (2010, May 19). A brief history of Apple’s iPad. Retrieved on July 2, 2011 from

    • Kane, Yukari I. & Raice, Shayndi. (2011, February 9). Apple’s new iPad in production. Retrieved on July 2, 2011 from

    • Rundle, Mike. (2010). Flyosity: The iPad is for everyone but us. Retrieved on July 2, 2011 from

    • iPad. (2011, July 1). In Wikipedia, The Free Encyclopedia. Retrieved 22:42, July 3, 2011, from

    • Author Unknown. (n.d.) Mobile Solutions- iPad Application Development. Retrieved on July 31, 2011 from

    • Bill. (2010, August 6). iPad Genius Feature Added to App Store. Retrieved on July 31, 2011 from

    • Apple. (2011). Apple – Education – iPad makes the perfect learning companion. Retrieved on August 7, 2011 from