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The № 1 culinary social networking service In Runet

The № 1 culinary social networking service In Runet. Our target group. Target group : Visitors of the site Koolinar.ru are married employed women from 25 till 34 years old, living an active life, permanently using inter and taking decisions about buying basic goods.

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The № 1 culinary social networking service In Runet

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  1. The № 1 culinarysocial networking service In Runet

  2. Our target group Target group: Visitors of the site Koolinar.ru are married employed women from 25 till 34 years old, living an active life, permanently using inter and taking decisions about buying basic goods. Structure of the site: Gender Activity 28,3% don’t work 66,4% women 71,7% work 33,6% men

  3. Our target group Age Activity 3%- other 9% - housewife 16% - students 24% - specialists 16% - lleaders 12% - labourers 19% - employees 9% 16% 36% 26% 14% Geography of the site* 8,43% St. Petersburg 4,45% Moscow Region 3,45% Krasnodar Territory 22,86% Moscow 3,44% Sverdlovsk Region 2,97% Niovosibirsk Region 2,94% The Republic of Tatrstan 2,85% Samara Region 2,72% Rostov Region 2,24% Chelyabinsk Region * by Google Analytics 43,65% Other cities

  4. Our statistics The statistics of the site: We are in the top of the five most popular sites by TOP-mail.ru Our site has4000 000 unique visitors and more than10000 000 page views per month. We arethe № 1 by number of registered users (more than 350 000) and uploaded recipes (more than 97 000). Every recipe on our site has up to 8 000 page viewsand up to300 comments. The statistics of social netwok services, subscribers We areby now: 10 500 24 500 Every uploaded news has more than 300 likesand more than120 reposts.Average news distribution list is up to26 000 subscribers.

  5. Why advertisers like us * Only two advertisement areasIncreasing of effectiveness of advertising campaign and improving of brand awareness. • * Banner (240*400) - “floating” HighCTR up to0,34% (for information- average CTR of banner in runet is up to0,05%) • * Development of creative and successful projectsProviding custom made solution to every client. • * Utilizing latest trends of Internet-advertising Integration with social network services and mobile applications. • * The largest base of use-proven authors recipes and enthusiastic audience Increasing of activity and involvement of participation in every project on the site (allcomers, quizzes, competitions). *Our approach: we take care about any and all aspect of advertising campaigh. Creativity, ideas, reports, correspondence with users, purchase and delivery of prizes – we can do all by ourselves.

  6. Our abilities! * During scrowling every time stands rightwards and user can see it • 1. Bunner advertising • Banner №1 728*90 • «Swimming» banner №2 240*400* • 2. Rich-Media • Full Screen – full screen banner • Push Down – expandable banner to 2/3 of the site • Bottomline – shifting nailed down • Pop-Under – freestanding window of browser • Super Expandable – expandable banner to all the site

  7. Our abilities! • 3. Substandard advertising • Allcomers of recipes and photocompetition • Promotional article • Target mail to subscribed users • Branding of recipes • 4. Advertising in print media • Culinary magazine “Khleb-Sol”with Julia Vysotskaya • Culinary magazine“Jamie Magazine Russia” • 5. BTL – projects • Leading culinary masterclasses, competitions and thematic ceremonies. Collabouration with famous chiefs of Moscow and other cities. Making photo- and video- recipes • 6. Development and all round ad campaignof mobile applications • 7. Advertising and Product-placement in books from branding to production.

  8. Our customers

  9. Контакты Contacts 127299, Moscow, KlaryTsetkin street, 18/5. Phone.: +7 (495) 411-68-59, ext.1252 www.koolinar.ru E-mail: r@novoemedia.ru

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