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Group 5

FlavorX & CarePages. Group 5. MA1N0222 Antonio MA0N0245 buyka MA1N0204 Jobjab. FlavorX Background. The inspiration for FLAVORx came out of desperation. The year was 1994.

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Group 5

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  1. FlavorX & CarePages Group 5 MA1N0222 Antonio MA0N0245 buyka MA1N0204 Jobjab

  2. FlavorXBackground • The inspiration for FLAVORx came out of desperation. The year was 1994. • A DC-area pharmacist and his son were at wit’s end to get the son’s epileptic infant daughter to take her phenobarbital.   • The poor girl couldn’t keep the medicine down and her condition was worsening.

  3. After many late nights in the pharmacy, the father and son tandem came up with a new flavor they felt masked the awful taste of the phenobarb. • The daughter would be the true test. • Much to their delight, the young girl not only took that dose without a problem, she never again struggled to take her epilepsy medicine.

  4. Thinking there must be other children around the DC-area who struggle to take medicine because it tastes bad, the pharmacist and his son came up with a medication flavoring system that they sold to local independent pharmacies. • .15 years later, with 40,000+ partner pharmacies, and 50 million+ medications flavored, FLAVORx is a testament to what can be accomplished with determination, inspiration, and a healthy dose of the American entrepreneurial spirit.

  5. Questions • In the chapter, an opportunity is defined as being 1-Attractive 2-durable 3-timely, and 4- Anchored in a product or service that creates value for its buyer or end user. • FlavorX • Atractive • The company's brand equity and proprietary formulas, as well as the scientific validation meant to intimidate would-be competitors, make FlavorX an attractive acquisition target. • Anchored in a product or service that creates value for its buyer or end user. • FlavorX Inc., which flavors liquid medicines for children, is a family business because it leverages the diverse talents of Hadley's extended clan. But it is also a family business because it helped save a family.

  6. Anchored in a product or service that creates value for its buyer or end user. • FlavorX Inc., which flavors liquid medicines for children, is a family business because it leverages the diverse talents of Hadley's extended clan. But it is also a family business because it helped save a family.

  7. CarePages • HealthCare Facilities. • Support, encouragement.

  8. Questions • Why do you think CarePages markets its product to hospitals rather than directly to consumers, like MySpace and Facebook do? • First, he made it for patients • He knew that free patient blog provided a lot of encouragement and supports to patients, his/her families and friends from people using it • He found out the need which means patient satisfaction and patients and families were more at ease • Patients are in Hospital. So he offered the need to hospital

  9. Questions • What similarities do you see between FLAVORx and CarePages? What does each company teach you about the opportunity recognition process? • Their missions are to help patients. • Their end users are patients • Their business ideas arose in hospital. • If business wants to success, it has to solve problems and needs meeting consumers • Maybe we need to try to solve personal problems ourself

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