Email Marketing Suggestions for Small And Medium Businesses: A blog around the fundamentals of email marketing and the w

Email is a wonderful way to market your business and touch base with many potential customers. Here's why all companies should get started with email marketing. Read more here. Email is one of the effective tools available to any business. You may be thinking that emails have gone out of style. Of course, you do not hear too much about it like you do social media marketing or PPC. You also aren't swamped with ads for email marketing software or plugins like you are for other internet marketing channels. You can easily set up, and it can provide you a substantial return on investment. On top of that, it is a low-cost and effective way to touch base with potential prospects and have them sign up to your mailing list. Email is the channel that the world's prevalent brands use to engage their potential customers and keep them returning for more. Not only that, emails have a higher rate of conversion than any other marketing channel. In fact, according to Data & Marketing Association (DMA), the typical email marketing campaign receives a 98% email open rate. Furthermore, it has an average click-through rate of 20.9% in comparison to social media, that has a click-through rate of 1.3%. If you're not using emails already, the following are some reasons you should have a well outlined email marketing strategy:

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