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Professionalism. Esther Kamweru ED, MCK 7 MAY 2009. Requires. Adhere to the agreed code of practice Basic tenets - Accuracy and fairness - Opportunity to reply - Not paying for news and articles. Challenges.

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Esther Kamweru


7 MAY 2009

  • Adhere to the agreed code of practice
  • Basic tenets

- Accuracy and fairness

- Opportunity to reply

- Not paying for news and articles

  • There are a number of finer points of journalistic procedure that foster disagreements in principle and variation in practice among journalists especially in the mainstream media.
1 accuracy
1. Accuracy
  • Most of the cases that come to the council are about this… Inaccuracy.
  • Accuracy is important as a core value and to maintain credibility.
  • However, audiences are turning towards media outlets that are reporting new information first… radio, mobile phones, television
  • Different organizations may balance speed and accuracy in different ways.
  • Break news on mobile phones, radio and television.
  • Print longer, more detailed, less speculative, and more thoroughly verified pieces the following day.
  • In the first instance, viewers may switch channels at a moment's notice; the fierce competition to get out first reduces the time to verify information.
  • This is the challenge.
2 taste decency and tone
2. Taste, decency and tone
  • Yet another common complaint especially from radio audiences.
  • Complaint that the subjects of conversation of radio talk shows are adult.
  • That some radio talk shows give psychological advise when they are not qualified to do so.
2 taste decency and tone1
2. Taste, decency and tone
  • Complaints also against

- Some music shows

- Some soap operas

  • Give audiences what they want
  • It is pretensions to complain about sex talk on radio.
  • That the shows are entertainment and audiences are discerning enough to know this.
  • That they educate
suggested remedy
Suggested remedy
  • Watershed hour where adult material is transmitted at certain times only.
  • Train the talk show hosts involves
  • Legislation ( No 1 above) .
lack of professionalism
Lack of professionalism
  • Election coverage. Claims

- that all media were biased ( Stories used, adjectives used, pictures, where stories were placed, generally how certain politicians/parties were portrayed) etc)

- that media fuelled ethnic animosities ( comments from listeners, use of proverbs, guests invited to shows, how much time given.)

- Use of gory pictures/ (Other side)- portrayed the reality on the ground, helped to identify areas that needed emergency help

  • United media and its message of peace.
  • Choice of songs and other messages.
  • Withdrawal of political ads.
  • Was the only way for people to know what was happening.
food for thought
Food for thought
  • Debate on the KCA 2009

- One side of the debate given total blackout deliberately.

- Minister, PS and all who supported the Bill, now Act, given blackout

- Guests invited to discuss the issue

- Did the end justify the means?

emerging challenges
Emerging Challenges
  • Internet research
  • Instantaneous/live coverage
  • Citizen journalism