What is the Difference B etween…. Sustaining Innovation and Disruptive Innovation. Sustaining Innovation. “Doing i t Better” Way For Products to C hange Does Not Create New G rowth. Disruptive Innovation. PS3 vs. Wii. “Playing the Game Differently” Creates a New Market
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PS3 vs. Wii
“You don’t know when the transition period will start. The idea is to understand that it will…and become prepared for it.”-Dr. Timothy BishopFuture Studies, University of Houston