Bridging Social Responsibility Across Borders: Insights from São João del Rey Ecocities Project

1. Fourth lecture in the series ‘Global Values in a Changing World- Synergy of State and Society in a Globalized World’ Lecture and Discussion: Patricia Almeida AshleyPrince Claus Chair in Development and Equity – 2009/2011 International Institute of Social Studies - Erasmus University Rotterdam Social responsibility in a context of change: From corporate and organizational to networks, markets and territories Monday 17 January 2011

2. Topics • A perspective from a social responsibility researcher in civic driven action in Brazil: the case of São Joao del Rey – Ecocidades Project (Proext Mec/Cidades – 2007/2009) • From academia to government, business and civil society agents • Some next steps in social responsibility movement: from corporate and organizational to networks, markets and territories

3. The Case of São João del Rey Ecocidades Project

4. São João del Rey, Minas Gerais, Brasil (founded in 1709; pop. 85000)

6. Important: During the Winter Lenheiro River

7. Lenheiro river in the Summer

8. Córrego do Lenheiro after each “Summer Rain”

9. Córrego do Lenheiro – Upstream the center of São João del Rey Fonte: Foto da Semana, Jornal Gazeta de São João Del-Rei, 2008

10. Residencial Lenheiros – upstream the Lenheiro river

11. Sowhatcanwe do as membersofanuniversity??? Proext Mec/Cidades – government funding for extension/research projects related to urban development – 30.000 reais in 2007 (13.667 euros)

12. www.ecocidades.org

14. Thequestion is connecting CSR, culture, politicsand local developmentandequityissues • Social responsibility studies, tools, knowledge was not part of the local culture, public policies, business practices, educational policies • Events, courses, opinion papers, radio inverviews, tv programmes, research papers of a research group were only supported by engaged civil society groups (some), labour unions (some), some business leaders (two), councillors (two of ten), some schools (three) • Not understood by political leaders in the city hall • Not accepted as a transversal concept in curriculum in the university (internal struggle in the department)

15. Some nextsteps in social responsibilitymovement

16. Global Agenda: Several CSR Tools, butmainly... • TheUnitedNations Global Compact • TheUnitedNationsPrinciples for ResponsibleInvestment (PRI) • TheUnitedNationsPrinciples for Responsible Management Education (PRME) • OECD Guidelines for Multinational Enterprises • GlobalReportingInitiative (GRI) • AA1000 guidelines for stakeholderengagement in management

17. Currentstateoftheartof social responsibility • ISO 26000 standard guidance as a meta language for integrating social responsibility tools • A five year process engaging national standards bodies, multi-stakeholder national committees and mirror committees from more than 90 countries • A global consensus on current core themes, principles and issues of social responsibility, which includes legal compliance and voluntary actions • It considers relational governance of stakeholders (not only shareholders) • It is not only a matter of ‘business’ but ‘organizational’ social responsibility (private, public and non-profit organizations)

18. OrganizationalPrinciplesandThemesof Social Responsibility - ISO 26000 Values Principles Accountability Transparency Ethical behaviour Respect for stakeholders’ interests Respect for the rule of law Respect for international norms of behaviour Respect for human rights

19. PossiblesBridgingDocuments

20. NextSteps: Multi-actor social responsibilities • Not only corporate and organizational social responsibility • Networks of Values on social responsibility • Networks in Markets: the ethics of care as expression of market value and, thus, risk management considering social, environmental and economic risks of projects, organizations and products • Network in Territories as scopes for multi-actor and multilevel governance of stakeholders´social responsibilities

21. MultilevelEthicalChallengesonValuesof Social Responsibility Level 1 Level 2 Level 3

22. Multi-actor social responsibility in a territorial scope

23. Network of social responsibility Time/Space

24. Final Remarks: Agenda for Researchand Policies Linking multi-actor and multilevel social responsibility to development and equity goals

25. GovernanceDevelopmentPhases for MultiactorandMultilevel Social Responsibility in a Territorial Scope

26. LinkingMultiactorandMultilevel Social Responsibility Policies for DevelopmentandEquityOutcomes in Territories UN Millenium Development Goals + UN Report on Human Development Outcomes in Territorial Indicators of Development

27. Contacts: ashley@iss.nl or ecocidades@gmail.com Ecocidades: www.ecocidades.org ISS: www.iss.nl Thankyousomuch!