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Chemical Educational Foundation ® Style Guidelines. T The Chemical Educational Foundation ® (CEF) : Style Guidelines Table of Contents Topic Page(s)

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The Chemical Educational Foundation® (CEF): Style

Guidelines Table of Contents

Topic Page(s)

CEF Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

CEF Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-5

CEF Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6-9

You Be The Chemist®Program Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

You Be The Chemist®Activity Guides . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11-12

You Be The Chemist Challenge® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13-14

You Be The Chemist® and You Be The Chemist Challenge®Logos . . . . . . . . . 15-18

Questions about the CEF Style Guidelines? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

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The Chemical Educational Foundation®: Identity

The Chemical Educational Foundation® (CEF) and its identity are more than a logo or name on a piece of paper. They are an entire collection of communications that surround the organization, its programs, and its events. From press releases to committee reports, and graphics used on venue signage to PowerPoint presentations, this document serves as the resource for properly communicating all things CEF.

Why is this important? Appropriate and consistent use of the CEF name, logo, and its program information are crucial to our collective identity. This helps create a uniform look used by all CEF constituents, places greater emphasis on our mission, and reflects the growth of our organization and the expansion of our You Be The Chemist ®programs. In doing so, CEF and its programs become more recognizable nationwide and better positioned as a leader in the quest to enhance science education.

Please refer all questions to the CEF Communications Manager by e-mail at comments@chemed.org or by phone at 703/527-6223.

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  • The Chemical Educational Foundation®: Name
  • Special attention must be paid to ensure that the organization’s name and abbreviations are utilized correctly, so CEF can distinguish itself and establish regional, state, and national recognition.
    • Correct use of full name:
    • Chemical Educational Foundation®
    • Correct use of abbreviations:
    • CEF (all capital letters)
    • Foundation (F in Foundation capitalized)
    • Incorrect use of full name:
    • Chemical Education Foundation (leaving the “al” off of Educational)
    • Chem Ed Foundation (shortening the word(s) Chemical and/or Educational followed by Foundation)
    • Incorrectuse of abbreviations:
    • Chem Ed (shortening Chemical and Educational)
    • cef(all lower case letters)
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  • The Chemical Educational Foundation®: Name (continued)
  • 1. When writing out Chemical Educational Foundation®, use “the” before the organization name (e.g., the Chemical Educational Foundation®)
  • 2. The Chemical Educational Foundation® name may be abbreviated to CEF or Foundation only when the entire organization name has been previously mentioned in the document. After the initial use of the organization name, CEF should follow in parenthesis (e.g., The Chemical Educational Foundation (CEF) works to …)
  • When writing out the abbreviation CEF, do not use “the” (e.g., CEF works to … ; for CEF)
  • The organization name, the Chemical Educational Foundation®,is a registered trademark. The trademark symbol ® must be used after the “n” in Foundation whenever the organization name is written in full.
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  • The Chemical Educational Foundation®: Logo
  • To preserve the organization’s identity, the following guidelines should be adhered to
  • when using the CEF logo in any capacity (marketing items, publications, etc.)
  • The optimal ratio of length to width should be
  • maintained at 2.135/3.725 inches. If you are
  • not able to maintain this ratio for a particular
  • project, contact the CEF staff for permission
  • to modify the dimensions.
  • Within the logo, the words CHEMICAL
  • EDUCATIONAL FOUNDATION should always be in Times Roman font in all capital letters. The word CHEMICAL is on a 90% horizontal scale.
  • 3. The word CHEMICAL should always appear in black print on a white background, with a Pantone Blue 072C (color codes below) line above it.
  • 4. The words EDUCATIONAL FOUNDATION should always appear in white letters on a
  • Pantone Blue 072C background (RGB: 26, 62, 148; CMYK: 100, 88, 0, 5; Hexidecimal).
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  • The Chemical Educational Foundation®: Logo (continued)
  • The CEF name is a registered trademark; therefore, the trademark symbol ® should always appear behind the “N” in FOUNDATION in the logo.
  • Always contact CEF for permission to use this logo.
  • No adjustments may be made to the logo by anyone other than the CEF staff or the CEF graphic designer.
  • Space equal to half of the x-height of the white block that contains the word CHEMICAL in the CEF logo needs to exist on all four sides of the logo image.

Half of the

x-height

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  • The Chemical Educational Foundation®: Logo (continued)
  • 9. Previous CEF logos should not be used under any circumstance. Examples of out-of-
  • date logos include:

Blocks

Vertical Blocks

Without the registered trademark (® )symbol

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  • The Chemical Educational Foundation®: Logo (continued)
  • When using the CEF logo DO NOT:
  • Reverse the logo colors.
  • Develop your own color combinations.
  • Alter the typography (font, font style, kerning, etc.).
  • Angle the logo.
  • Fill the logo with a gradient or pattern.
  • Layer the logo or give it a drop shadow.
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  • The Chemical Educational Foundation®: You Be The Chemist® Program Name
  • The You Be The Chemist® program name is used to refer to CEF’s collective set of educational programs for grade K-8 students and educators.
  • When referring to a specific program, use that program’s name rather than simply You Be The Chemist ® (e.g., You Be The Chemist® Activity Guides or You Be The Chemist Challenge®).
  • When writing You Be The Chemist®, it may be abbreviated to YBTC only if the full name has been referenced earlier in the document. After the initial reference, YBTC should be put in parenthesis following the full program name (e.g., the You Be The Chemist® (YBTC) programs …).
  • The phrase You Be The Chemist® should always be italicized.
  • The first letter of each word in You Be The Chemist® should always be capitalized.
  • The You Be The Chemist® program name is a registered trademark. The trademark symbol ® should appear after the “t” in Chemist whenever written in full.
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  • The Chemical Educational Foundation®: You Be The Chemist®
  • Activity Guides Program Name
  • The You Be The Chemist®Activity Guides: Lesson Plans for Making Chemistry Fun is the full, official name for the two booklets containing hands-on activities for grade
  • K-8 educators and their students. This program name should only be used to reference these two booklets and activities or events that involve the use of these booklets.
  • When writing out You Be The Chemist®Activity Guides: Lesson Plans for Making Chemistry Fun, the first letter in each word, except “for,” should always be capitalized.
  • When initially referencing the programs, the official name can be abbreviated to “You Be The Chemist®Activity Guides” when space constraints exist.
  • When referring to the program, You Be The Chemist® may be abbreviated in front of Activity Guides, only if the full program name has been referenced previously in the document. After the initial reference, YBTC should be put in parenthesis (e.g., You Be The Chemist® (YBTC) Activity Guides).
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  • The Chemical Educational Foundation®: You Be The Chemist®
  • Activity Guides Program Name (continued)
  • 5. The program name may also be abbreviated to simply Activity Guides, only if the full program name has been referenced previously in the document.
  • The You Be The Chemist®nameis a registered trademark. The trademark symbol ® must appear after the “t” in Chemist when the full program name is written, as seen above.
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  • The Chemical Educational Foundation:You Be The Chemist
  • Challenge® Program Name
  • The You Be The Chemist Challenge® is the full, official name for CEF’s academic question-and-answer competition that aims to engage grade 5-8 students in the exploration of science. The program name should only be used to reference activities or events related to the use of this program.
  • When writing You Be The Chemist Challenge®, it may be abbreviated to YBTC Challenge only if the full name has been referenced previously in the document. After the initial reference, YBTC should be put in parenthesis following You Be The Chemist and before Challenge (e.g., You Be The Chemist (YBTC) Challenge®).
  • 3. The You Be The Chemist Challenge® may also be shortened to “Challenge,” only if the full name has been referenced previously in the document. After the initial reference
  • Challenge should be put in parenthesis following You Be The Chemist Challenge® (e.g., The You Be The Chemist Challenge® (Challenge) is a …).
  • When the You Be The Chemist®Challenge is abbreviated to the Challenge, “the” before Challenge is not capitalized unless at the start of a sentence.
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  • The Chemical Educational Foundation®:You Be The Chemist
  • Challenge® Program Name (continued)
  • 5. The first letter of each word in You Be The Chemist Challenge® should always be
  • capitalized.
  • 6. TheYou Be The Chemist Challenge® program name is a registered trademark. The
  • trademark symbol ® should appear after the “e” in Challenge whenever written.
  • 7. When referring to the three competition levels of the You Be The Chemist Challenge®, capitalize Local, State, and National when followed directly by Challenge, thus used as a proper noun (e.g., Brenntag sponsored the Reading Local Challenge; Kentucky State Challenge participants; The National Challenge is June 18).
  • 8. Lowercase the words local, state, and national when it is not directly followed by Challenge, thus not used as a proper noun (e.g., local competitions, state planning, national participants).
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  • The Chemical Educational Foundation®: You Be The Chemist®
  • andYou Be The Chemist Challenge® Logos
  • To preserve the You Be The Chemist®and You Be The Chemist Challenge® program identities the following guidelines should be adhered to when using these logos in any capacity.
  • The You Be The Chemist®logo may be used to refer
  • to CEF’s collective set of educational programs for
  • grade K-8 students and educators.
  • 2. The You Be The Chemist®logo should be used in support of activities or events that involve CEF’s You Be The Chemist®Activity Guides: Lesson Plans for Making Chemistry Fun.
  • 3. The You Be The Chemist logo may also be used in
  • conjunction with pilot programs, as permitted by
  • CEF.
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  • The Chemical Educational Foundation®: You Be The Chemist®
  • andYou Be The Chemist Challenge® Logos (continued)
  • 4. The You Be The Chemist Challenge® logo should only be used in support of activities or events that involve CEF’s academic program for grades 5-8.
  • 5. The You Be The Chemist® and You Be The Chemist Challenge® program names are registered trademarks. The trademark symbol ® should appear in each logo,
  • as shown on the previous slide.
  • The You Be The Chemist®logo may also be used in conjunction with pilot programs, as permitted by CEF.
  • No adjustments may be made to either logo by anyone other than the CEF staff or the CEF graphic designer.
  • Contact CEF with any questions about logo use or for permission to use either logo.
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  • The Chemical Educational Foundation®: You Be The Chemist®
  • and You Be The Chemist Challenge®Logo (continued)
  • 8. Optimal Size: Length/Width Ratio: 3.75/7.85 inches
  • 9. Colors:
    • CMYK: “You Be The” light green: 50, 1, 99, 0
    • CMYK: “C” blue: 82, 62, 6, 1
    • CMYK: “h” dark yellow: 18, 25, 84, 1
    • CMYK: “e” purple: 54, 80, 60, 5
    • CMYK: “m” light blue: 62, 0, 33, 1
    • CMYK: “i” pink: 12, 80, 60, 5
    • CMYK: “s” orange: 6, 52, 84, 1
    • CMYK: “t” yellow: 5, 7, 69,0
  • CMYK: “Challenge” light green: 50, 1, 99, 0
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  • The Chemical Educational Foundation®: You Be the Chemist®
  • and You Be The Chemist®Challenge Logos (continued)
  • When using the You Be The Chemist®or You Be The Chemist Challenge® logo(s) DO NOT:
    • Alter the logo colors.
    • Put the logo in a containing shape.
    • Develop your own color combinations.
    • Alter the typography (font, font style, kerning, etc.).
    • Angle the logo.
    • Fill the logo with a gradient or pattern.
    • Layer the logo or give it a drop shadow.
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The Chemical Educational Foundation®: Style Guidelines

Contact our staff if you have questions about proper usage of the Chemical Educational

Foundation®and/or You Be The Chemist®names or logos.

Chemical Educational Foundation

1555 Wilson Blvd.

Suite 700

Arlington, VA 22209

Phone: 703/527-6223

Fax: 703/527-7747

E-mail: comments@chemed.org or challenge@chemed.org

Website: www.chemed.org