Implementing a successfulE-Commerce Strategy – By Small Business Resource Ltd
What Are Your Goals? Are you • planning to start a new business or sell a young one (e.g., getting the idea, the capital, the buyers, the infrastructure, etc.) Or • trying to integrate the Web into an existing business (e.g., resolving channel conflicts, interfacing with legacy systems, enhancing products/services, changing image, changing staff, etc.)
What if….. ... you want to start your own dot com and go public as quick as possible …what should you consider?
Internet IPO Performance Broad-based Net IPO frenzy subsiding But Net infra-structure companies are still doing well Source: http://www.thestandard.com
Internet IPO $ Volume • Dollar volume of Net IPOs subsiding in 2Q00 • Cash for just anything.com is not as readily available • Investors more interested in building value and ROI Source: http://www.thestandard.com
IPO Considerations • But, you can probably still get funding if…. • You have a solid business plan • Your concept is revolutionary • Your ROI is swift • Your management is seasoned • You are willing to put your own assets in the game • And you know somebody...
Let’s say… ...you want to use the Net to build an existing business… …how should you go about it?
CEOs: Impact on Business... In July, 2000, A. T. Kerney surveyed 251 CEOs and reported that: • 57% say Net has changed their company business • 72% say they are active in eBusiness Source: http://www.thestandard.com
...CEOs: Impact on Business • 37% say new direct sales channel is Net’s main advantage • 13% site new service delivery mechanism If you are Source: http://www.thestandard.com
...CEOs: Impact on Business • 31% plan to use Net to provide better customer service • 24% plan to use Net to improve their internal processes Source: http://www.thestandard.com
...CEOs: Impact on Business • Top CEO Priorities: • CRM • ERP • eCommerce Source: http://www.thestandard.com
Market Research on Assessment of Communication with Corporate Image Customers & Effectiveness Customers Enhancement Prospects of Offline Ads Enhancements in Communication with Customer Vendors Service Levels Communication with Cost of Doing Employees Business Employee Recruiting Press Releases/ Publicity Campaigns Mass Advertising Accumulation of Competitive Accumulation of Accumulation of Delivery of Market Research Reductions in Distribution of Mailing Lists Qualified Sales Leads Preferred Customer Support Costs Sales Material Customer Programs Effective Ways to Use the Net
Strategic Considerations • Who has access to the Web? Source: http://www.thestandard.com
Strategic Considerations • Who is spending money on the Web? Source: http://www.thestandard.com
Strategic Considerations • How much is being spent on the Net?
Strategic Considerations • How many small business are making $ on the Web? Source: http://www.thestandard.com
Strategic Considerations • How do employees use the Web? Source: http://www.thestandard.com
Strategic Considerations • What industries are online? Source: http://www.thestandard.com
Summary • In Property (or real estate) or retail selling, its…Location, location, location • On the Web its… • Plan the work then work the plan • Build value in from the start • Make money the old fashioned way--earn it.
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