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Implementing a successful E-Commerce Strategy – By Small Business Resource Ltd. What Are Your Goals?. Are you planning to start a new business or sell a young one (e.g., getting the idea, the capital, the buyers, the infrastructure, etc.) Or

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Presentation Transcript
what are your goals
What Are Your Goals?

Are you

  • planning to start a new business or sell a young one (e.g., getting the idea, the capital, the buyers, the infrastructure, etc.)

Or

  • trying to integrate the Web into an existing business (e.g., resolving channel conflicts, interfacing with legacy systems, enhancing products/services, changing image, changing staff, etc.)
what if
What if…..

... you want to start your own dot com and go public as quick as possible

…what should you consider?

internet ipo performance
Internet IPO Performance

Broad-based Net IPO frenzy subsiding

But Net infra-structure companies are still doing well

Source: http://www.thestandard.com

internet ipo volume
Internet IPO $ Volume
  • Dollar volume of Net IPOs subsiding in 2Q00
  • Cash for just anything.com is not as readily available
  • Investors more interested in building value and ROI

Source: http://www.thestandard.com

ipo considerations
IPO Considerations
  • But, you can probably still get funding if….
    • You have a solid business plan
    • Your concept is revolutionary
    • Your ROI is swift
    • Your management is seasoned
    • You are willing to put your own assets in the game
    • And you know somebody...
let s say
Let’s say…

...you want to use the Net to build an existing business…

…how should you go about it?

ceos impact on business
CEOs: Impact on Business...

In July, 2000, A. T. Kerney surveyed 251 CEOs and reported that:

  • 57% say Net has changed their company business
  • 72% say they are active in eBusiness

Source: http://www.thestandard.com

ceos impact on business9
...CEOs: Impact on Business
  • 37% say new direct sales channel is Net’s main advantage
  • 13% site new service delivery mechanism

If you are

Source: http://www.thestandard.com

ceos impact on business10
...CEOs: Impact on Business
  • 31% plan to use Net to provide better customer service
  • 24% plan to use Net to improve their internal processes

Source: http://www.thestandard.com

ceos impact on business11
...CEOs: Impact on Business
  • Top CEO Priorities:
    • CRM
    • ERP
    • eCommerce

Source: http://www.thestandard.com

effective ways to use the net

Market Research on

Assessment of

Communication with

Corporate Image

Customers &

Effectiveness

Customers

Enhancement

Prospects

of Offline Ads

Enhancements in

Communication with

Customer

Vendors

Service Levels

Communication

with

Cost of Doing

Employees

Business

Employee

Recruiting

Press

Releases/

Publicity

Campaigns

Mass Advertising

Accumulation of

Competitive

Accumulation of

Accumulation of

Delivery of

Market Research

Reductions in

Distribution of

Mailing Lists

Qualified Sales Leads

Preferred

Customer Support

Costs

Sales Material

Customer

Programs

Effective Ways to Use the Net
strategic considerations
Strategic Considerations
  • Who has access to the Web?

Source: http://www.thestandard.com

slide14

Strategic Considerations

  • Who is spending money on the Web?

Source: http://www.thestandard.com

strategic considerations15
Strategic Considerations
  • How much is being spent on the Net?
strategic considerations16
Strategic Considerations
  • How many small business are making $ on the Web?

Source: http://www.thestandard.com

slide17

Strategic Considerations

  • How do employees use the Web?

Source: http://www.thestandard.com

strategic considerations18
Strategic Considerations
  • What industries are online?

Source: http://www.thestandard.com

summary
Summary
  • In Property (or real estate) or retail selling, its…Location, location, location
  • On the Web its…
    • Plan the work then work the plan
    • Build value in from the start
    • Make money the old fashioned way--earn it.
reasons to join
Reasons to join

To get FREE marketing content

To get free downloads

To get discounts on our services

To get access to our resource centre

Many other Powerpoints in this series

in the members area