Building A Better Survey Stephanie M. Zywicki, PhD. Research Institute for Studies in Education
Building A Better Survey… • Why Survey? • Determine what you want to know. • Consider why you want to know this information. • Confirmation • Change
Building A Better Survey… • Survey Design • Online vs. Paper • Length
Building A Better Survey… • Writing Questions • In groups of two, write three or four survey questions you might ask. • What challenges did you encounter in creating questions?
Building A Better Survey… • Writing Questions • Short, easy to understand with simple words • Non-biased, non-leading • Clear choice can be made • Specific – one question not two • Fits the need of your research
Building a Better Survey What suggestions do you have for improving Tom’s Tomato Juice?
Building a Better Survey A gym membership is worth the cost. Always Often Sometimes Rarely Never
Building a Better Survey You indicated that you eat at Joe’s fast food once every 3 months. Why don’t you eat at Joe’s more often? • There isn’t a location near my house • I don’t like the taste of the food • Never heard of it
Building a Better Survey I like shopping on Main Street. Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree