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Building A Better Survey

Building A Better Survey

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Building A Better Survey

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  1. Building A Better Survey Stephanie M. Zywicki, PhD. Research Institute for Studies in Education

  2. Building A Better Survey… • Why Survey? • Determine what you want to know. • Consider why you want to know this information. • Confirmation • Change

  3. Building A Better Survey… • Survey Design • Online vs. Paper • Length

  4. Building A Better Survey… • Writing Questions • In groups of two, write three or four survey questions you might ask. • What challenges did you encounter in creating questions?

  5. Building A Better Survey… • Writing Questions • Short, easy to understand with simple words • Non-biased, non-leading • Clear choice can be made • Specific – one question not two • Fits the need of your research

  6. Building a Better Survey What suggestions do you have for improving Tom’s Tomato Juice?

  7. Building a Better Survey A gym membership is worth the cost. Always Often Sometimes Rarely Never

  8. Building a Better Survey You indicated that you eat at Joe’s fast food once every 3 months. Why don’t you eat at Joe’s more often? • There isn’t a location near my house •  I don’t like the taste of the food •  Never heard of it

  9. Building a Better Survey I like shopping on Main Street. Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree