1 / 23

Figure /Ground Relationships

Figure /Ground Relationships . 1. Shape visual perception. Figure /Ground Relationships . 2 . Figure (form) seen in relation to ground, background, surroundings A. letters to a page B. image to its setting. Figure /Ground Relationships .

gibson
Download Presentation

Figure /Ground Relationships

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Figure/Ground Relationships 1. Shape visual perception

  2. Figure/Ground Relationships 2. Figure (form) seen in relation to ground, background, surroundings A. letters to a page B. image to its setting

  3. Figure/Ground Relationships 3. Without separation & contrast, form disappears

  4. Figure/Ground Relationships 3. Without separation & contrast, form disappears

  5. Figure/Ground Relationships Graphic Designers seek a balance between figure and ground http://www.cgpartnersllc.com/

  6. Figure/Ground Relationships 1. Graphic Designers A. Bring energy & order to form and space

  7. Figure/Ground Relationships 1. Graphic Designers B. Build contrasts between form & counterform to construct illustrations, logos, compositions,icons,&patterns to stimulate the eye

  8. Figure/Ground Relationships Creating figure/ground tension (or ambiguity) adds visual energy to an image or mark

  9. Figure/Ground Relationships Figure/ground is positive & negative space - at work in all facets of graphic design

  10. Figure/Ground Relationships Design of logotypes & symbols

  11. Figure/Ground Relationships Design of logotypes & symbols A. Distill complex meaning into simplified &significant form thrives on the taut reciprocity of figure& ground

  12. Figure/Ground Relationships In posters, layouts, & screen designs, what is left out frames & balances what is made

  13. Figure/Ground Relationships In time- based media including multipage books, the insertion & distribution of space across time affects perception & pacing

  14. Figure/Ground Relationships 6. To create&evaluate effective figure/ground tension is an essential skill for graphic designers 7. Carve out white space as you compose with forms

  15. Figure/Ground Relationships 8. Massage the positive and negative areas as you adjust the scale of images& typography

  16. Figure/Ground Relationships Look at the shapes each element makes&see if the edges frame a void equally appealing

  17. Figure/Ground Relationships Notice how as the value of a text block becomes darker, its shape becomes more defined when composed with other elements

  18. Figure/Ground Relationships Recognizing the potency of the ground, designers strive to reveal its constructive necessity

  19. Figure/Ground Relationships 12. Working with figure/ground relationships gives designers the power to create and destroy the form

  20. Figure/Ground Relationships http://www.logodesignlove.com/10-successful-logo-redesigns http://pentagram.com/en/portfolio/marks/item-index.php http://pentagram.com/en/new/identities/ http://www.identityworks.com

  21. Stable, Reversible, Ambiguous 1. Stable figure/ground relationship exists when a form or figure stands clearly apart from its background 2. Something is featured within a setting

  22. Stable, Reversible, Ambiguous 3. Reversible figure/ground A. + & - elements attract attention equally B. Alternating, coming forward, then receding C. Eye perceives one first as dominant & next as subordinate

  23. Stable, Reversible, Ambiguous 4. Ambiguous figure/ground challenge viewer to find a focal point A. Figure is enmeshed with ground B. No discernable assignment of dominance

More Related