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Applying UNESCO media development indicators in Croatia

Applying UNESCO media development indicators in Croatia. Zrinjka Peruško Centre for Media and Communication Research (CIM), Faculty of Political Science, University of Zagreb IPDC Intergovernmental Council, 24 -26 March 2010, UNESCO, Paris. T he Croatian Study.

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Applying UNESCO media development indicators in Croatia

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  1. Applying UNESCO media development indicators in Croatia Zrinjka Peruško Centre for Media and Communication Research (CIM), Faculty of Political Science, University of Zagreb IPDC Intergovernmental Council, 24-26 March 2010, UNESCO, Paris

  2. The Croatian Study • UNESCO Indicators – analytical categories & normative benchmarks - method for the analysis of the media system • Aims: • Comprehensive map of the media system • Identification of the missing data • Regular system of monitoring (planed) • Longitudinal approach (advancement) • Comparativeness (planed)

  3. implementation • Centre for Media and Communication Research (CIM), Faculty of Political Science, University of Zagreb • www.cim.fpzg.hr • each MDI category one researcher: • Data collection, analysis, recommendations

  4. Implementation process: actors • Multi-stakeholder involvement: • media professionals • policy makers • regulatory bodies • academia • civil society

  5. Implementation process: activities • Multi-step process of analysis, presentation and discussion of MDI categories, data, results and dissemination • Kick-off meeting • Data collection and analysis • Closing conference – presentation of results & public debate of findings and recommendations • Dissemination: web, book

  6. Strong points of MDI’s • Self-implemental – ownership of process • Categories define the media system well • Normative definition of targets & benchmarks of media development – pluralism and diversity • Operationalization of categories with indicators: • Detailed guide to analysis • lower level should describe higher level

  7. A proposal for development • Review level 4 of MDI’s & remove some overlap between categories • Include quantitative data to describe the media system, for instance: • no. of different media • audiences & circulation • levels of media concentration • size of the advertising market • penetration of media platforms • literacy levels

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